Basic Responsibilities

　　基本职责

　　Create, track, and manage the result of leads and evaluate the performance and quality of related marketing events & promotional channels. Collaborate closely with sales team to establish effective SQL operation rules to improve leads conversion.

　　创建、追踪并管理商机进展，并以此对相关市场活动和推广渠道进行评估。与销售团队紧密合作，形成有效的 SQL运营规则，提高线索转化。

　　Continuously optimize the leads management process, always searching for new ways to improve work efficiency and quality.

　　不断优化商机管理流程，不断寻找新的方法来提高工作效率和质量。

　　Utilize analysis of leads management metrics, such as leads quality, conversion rates, MQL revenue, ROI, etc., to identify trends and insights, and make data-informed results to enhance the optimization of marketing efforts and contribute to business growth.

　　利用对商机管理指标的分析，包括线索质量，转化率，市场营销收入，投资回报率等，来识别趋势和洞见，并基于数据做出决策，以增强市场工作的优化，促进业务增长。

　　Be responsible for effectively managing, operating, and maintaining various digital platforms，including Salesforce, PowerBI and other Marketing Automation systems to drive marketing campaigns, generate demand and increase efficiency.

　　负责有效管理、运营和维护各种数字平台，包括： Salesforce, PowerBI和其他营销自动化系统，以推动营销活动，产生需求并提高效率。

　　Proficiently craft diverse marketing data analysis reports to present analytical findings of each marketing campaigns with ROI.

　　精通制作各种市场数据分析报告，以呈现每个市场活动的分析结果和投资回报率。

　　Conduct regular market research to understand cobot trends, cobot players, and customer insights, providing comprehensive market intelligence analysis reports as a reference for company.

　　定期进行市场调研，了解协作机器人行业趋势，竞争对手和客户洞察，提供全面的市场情报分析报告，为公司决策提供参考依据。

　　Manage the tele-marketing team to generate high-quality leads. Share effective tele-marketing scripts and enhance the team’s communication skills to elevate their performance.

　　管理电话营销团队，产生高质量的商机。分享有效的电话营销脚本，提升团队的沟通技巧，以提升绩效表现。

　　II. Qualifications任职资格

　　Bachelor’s degree or above with a major in Marketing, Statistics, Data Analysis, or related filed preferred.

　　本科学历及以上，市场营销、统计学、数据分析或相关专业优先。

　　More than 5 years’ working experience with demand/leads generation, management, and data analysis.

　　至少 5年以上创建及管理商机和数据分析工作经验。

　　Proficient in data tools and software such as Salesforce, PowerBI, CDP, Python, etc.

　　熟练使用数据工具和软件，如 Salesforce, PowerBI, CDP, Python等。

　　Proficient in PPT and Excel for making data analysis report.

　　熟练运用 PPT和Excel制作数据分析报告。

　　Good project management and organizing ability with a keen attention to detail.

　　有较好的项目管理能力和组织能力，既有执行的技巧又能关注细节。

　　Good command of English in both verbal and written.

　　优秀的口语和书面英语表达能力。

　　Current openings may involve access to export controlled technology and may be subject to export licensing requirements prior to employment. ATTENTION APPLICANTS WITH DISABILITIES: If you’re unable to access our on-line application due to a disability you may visit one of our locations or our Corporate Office at 600 Riverpark Drive, North Reading, MA and request a paper application form. In addition, you may also contact the HR Service Center at 978-370-3041 or contact them at [email protected] for additional assistance. LitePoint, a Teradyne Company is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, age, disability status, protected veteran status, or any other characteristic protected by law. We are a VEVRAA Federal Contractor.