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SEA Marketing Assistant
SEA Marketing Assistant-May 2024
Kuala Lumpur
May 4, 2025
About SEA Marketing Assistant

  WHAT YOU'LL DO

  The SEA Marketing Assistant will contribute to existing programs while assisting the function with the development of new initiatives, working closely with team members. Scope of work includes but not limited to:

  Supporting the maintenance of internal tools, including Marketing databases, trackers, contact directory and other relevant platforms

  Compiling media clippings and working with the agency to monitor, track and update team and stakeholders; analyzing overall marketing performance based on collated data

  Assisting with event management when the need arises

  Sourcing, and maintaining the Marketing inventory and vendor liaison

  Assisting with digital marketing initiatives, such as management of social media and agency, tracking and analysis of social media performances as well as email marketing

  The Marketing team strategizes and executes all branding and marketing activities. This includes managing media relations, facilitating strategic partnerships, creating platforms, and organizing events for sharing BCG's thought leadership, and managing BCG's marketing database. BCG serves SEA from its six offices in the region - Singapore, Kuala Lumpur, Jakarta, Bangkok, Ho Chi Minh City and Manila.

  This position is part of the Southeast Asia Marketing Team and reports directly to the SEA Head of Marketing. This role includes working closely with the SEA Partner Group as well as BCG's regional and global Marketing teams.

  YOU'RE GOOD AT

  Data collection and management, ability to organize information for dissemination to the Partner group and other stakeholders

  Multi-tasking, with the ability to focus on several deliverables at once but equipped with the understanding on how to prioritize tasks.

  Planning ahead, and keeping the team updated throughout projects.

  Writing for different mediums e.g., social media captions, internal newsletters to showcase our Marketing initiatives.

  Experience in social media and marketing campaign management will be an advantage.

  Experience in CRM software and tools, e.g., data cleaning, email marketing

  YOU BRING (EXPERIENCE & QUALIFICATIONS)

  Experience in event management, data collation, business writing skills with a solid grasp of traditional and digital media knowledge, possessing at least 4 years of related industry experience (In-house/agency)

  Excellent oral and written communication skills, along with the ability to analyze information and present data in a meaningful way.

  Clarity, tact, professionalism, maturity and consensus building skills - in writing, speaking and presenting information.

  Exceptional organizational and project management skills combined with an ability to multi-task and adapt quickly in a fast-paced and demanding environment.

  An ability to work independently and take initiative.

  Strong attention to detail, accurate and thorough

  Bilingual fluency or business-level proficiency in English required.

  YOU'LL WORK WITH

  BCG's marketing team drives the firm's reputation as a thought leader. We work to strengthen and protect BCG's brand, advance our business agenda, and partner with management to engage with our key audiences through tools such as global thought-leadership publications, public relations, alumni outreach, recruitment marketing, and social media.

  ADDITIONAL INFORMATION

  A regional team covering six diverse markets in Southeast Asia

  The freedom to contribute to shaping our practice; as a fairly new marketing team in a fast-growing region, we have the chance to chart our own path and make the rules as we go along

  Exposure to working with various cross-functional global teams and senior stakeholders with diverse expertise areas across international markets

  To be part of a spirited team that values ideas and welcomes innovation, a flat organization with no hierarchies

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