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Description
KNSO Telemundo is looking for a driven and results-oriented multiplatform sales leader to join our team. The successful candidate will oversee local sales for our linear and non-linear product portfolio which provides Spanish and English language marketing solutions for brands and businesses across every industry to reach Hispanic and non-Hispanic audiences in the Fresno, Tulare, Madera, Mariposa, Merced, Kings DMA and throughout the United States through KNSO Telemundo Fresno and NBCU OTT Spot On & Peacock. The Local Sales Manager will be responsible for partnering with local advertising agencies and clients to create innovative, targeted, and unique multi-platform marketing and advertising solutions that deliver results across the portfolio.
Essential Responsibilities
The Local Sales Manager will be responsible for directing the local sales efforts of KNSO and will report to the station’s VP of Sales
The LSM will work strategically with research, business development, and sales leadership across the division to grow revenue for Telemundo Fresno and NBCUniversal Local linear and non-linear platforms, including Peacock, Spot On and NBC / Telemundo Full Episode Player.
The LSM will be responsible for leading a team of AEs and formulate sales goals and competitive advantage strategies to achieve/surpass revenue targets.
The LSM must be willing to carry a sales list, work on avails and stay connected with clients to contribute to the overall success of the station.
The LSM will lead local sales and planning, pricing strategies, inventory management, market growth and revenue forecasting across the station’s sales portfolio, including tentpoles.
The LSM will partner with General Manager/VP of Sales, Research, Traffic and Finance to provide local market insights throughout the budget planning process and presentations.
The LSM will direct the local sales effort through clear communication and detailed planning. Review strategies with clients. Provide quick response and turnaround to the local sales team and deliver on timelines and commitments.
The LSM must develop strategies to enhance traditional revenue opportunities as well as identify new revenue streams and lead execution of activation and integration sponsorships.
The LSM will work with closely with Research to create presentations and determine estimates on programs.
Identify local decision makers impacting local buys.
The LSM will develop an understanding of our ad products, leverage tentpole events like the World Cup, Super Bowl, and the Olympics, and have solid consultative selling skills to best develop solutions to meet client needs
New business, revenue closure, account relationship building, customer satisfaction, and product implementation success are key responsibilities
Aggressively meet and develop strong business relationships with all buyers, media planners and brand managers throughout California.
Ensure optimal market coverage, professional client engagements, increasing awareness of products, services, and capabilities.
Provide continual input and assessments to station and division leadership to drive ongoing improvements in sales strategy and approach.
Achieve Quarterly revenue targets and support station’s overall OCF achievement.
Manage the opportunity pipeline and revenue forecasting
Identify, coordinate, and attend all appropriate local marketing and advertising association events
Achieve Quarterly revenue targets and support station’s overall OCF achievement.
Manage the opportunity pipeline and revenue forecasting
Collaborate with NBCU Local's sales teams across the division to share best practices, implement new strategies and utilizing expertise to drive results.
Basic Qualifications:
Minimum 5 years of experience in business development and media sales
Minimum 2 years digital media sales experience.
A solid record of attaining or exceeding sales quotas by developing creative solutions that meet customers’ needs across traditional and non-traditional advertising categories
Minimum 2 years of working knowledge with Word, PowerPoint, and Excel
A demonstrated record of growing market share and outperforming the market
Ability to understand the big picture and long-term objectives, positive mental attitude, sense of professionalism, team orientation, resourcefulness, and client focus.
Excellent communication skills, initiative, creativity, detail oriented, organizational, analytical and presentation skills required.
Strong sense of drive and ambition
Industry contacts, client list including both agencies and client direct contacts
Bachelor’s degree or equivalent experience
Eligibility Requirements:
Interested candidates must submit a resume/CV through nbcunicareers.com to be considered
Must be willing to work at the NBC location in Fresno with frequent travel
Must have unrestricted work authorization to work in the United States
Must be 18 years or older
Must have access to a vehicle and excellent driving history. Must provide proof current valid U.S. driver's license, vehicle insurance, and registration as requested
Willingness to travel and work long hours, and on weekends with short notice when circumstances warrant
Must accept Solutions, NBCU's Alternative Dispute Resolution
Desired:
A proven track record of managing a successful sales team
Degree in marketing, business, or communications
Some level of Spanish language skills (a plus)
Experience selling OTT/CTV ad solutions
Excellent communication skills
Ability to successfully apply sales techniques; creative and analytic ability to use information such as behavioral, demo and geo targeting data plus industry research to make effective and persuasive verbal, written or electronic sales presentations.
Good organizational and time management skills.
Experience working with Salesforce platform
Ability to concentrate on priorities under deadline pressure
Physical Demands:
While performing the duties of this Job, the employee is regularly required to talk or hear. The employee is frequently required to walk, sit and use hands to finger, handle or feel. The employee is occasionally required to stand; reach with hands and arms and stop, kneel, crouch, or crawl. The employee is occasionally required to lift up to 20 lbs. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work Environment:
Standard hazards found in a traditional office setting.
Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page (https://www.nbcunicareers.com/benefits) of the Careers website. Salary range: $90,000 - $150,000
NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.
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