At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If youre passionate about developing your career, while helping others along the way, come join the Broadridge team.

　　Are you a performance driven B2B marketer focused on driving brand and revenue focused marketing campaigns and events? Are you skilled at simplifying complex regulatory, retirement and wealth content into engaging thought leadership and sales materials? Do you thrive in high-performing and matrixed environments? If yes, then this might be the perfect opportunity for you.

　　The Director of Marketing, Retirement and Workplace will collaborate with the Retirement and Workplace business leadership, sales, marketing and product teams to develop, refine and implement marketing strategies, campaigns and events that foster client growth, create lead generation opportunities and enhance brand awareness among financial advisors, asset managers, third party administrators and record keepers, as well as relevant trade associations and industry influencers.

　　They will have the ability to thrive in a matrixed environment and confidently lead through influence while navigating multiple stakeholders to meet business priorities and revenue goals. Additionally, the ideal candidate will have proven B2B marketing communications experience, preferably in the retirement, wealth, or asset management industries coupled with the ability to deliver unique experiences, campaigns, thought leadership and events executed with measurable success.

　　This person will report to the Vice President of Regulatory and Governance Marketing and partner with her on key strategic marketing initiatives. They will also represent marketing and report progress at key business, product and sales leadership meetings.

　　Job Responsibilities:

　　Lead the marketing and strategic go-to-market initiatives across the Retirement and Workplace business, which includes Fi360 and Matrix products and solutions, to align with business priorities, growth strategies and sales objectives.

　　Design and deliver high-impact integrated marketing programs and campaigns partnering with the product, sales and marketing teams and marketing centers of excellence including Brand, Events, Digital, Social, PR and Corporate Communications.

　　Support customer growth and acquisition targets through lead generation, nurturing and conversion strategies and deploying an appropriate mix of digital and in-person marketing tactics, as well as account-based marketing and partnership marketing.

　　Understand brand management strategies to support the roll out of new messaging at the brand and product level.

　　Leverage deep industry knowledge and understanding of the Retirement and Workplace target audiences and sub-segments to clearly articulate client benefits, our value proposition and capabilities throughout messaging, sales enablement materials, presentations and digital assets.

　　Create effective sales enablement tools that clearly communicate the new Retirement and Workplace messaging and collaborate with sales leadership to ensure adoption across the wider sales team.

　　Understand the competitive landscape, voice of the customer and emerging industry trends in marketing, retirement, wealth and fiduciary regulations in order to lead the development and delivery of strategic thought leadership initiatives.

　　Develop and implement marketing and communications plans for the Broadridge 360 Advisor Summit (https://events.broadridge.com/event/2785a37e-76cd-40eb-b4bd-c958fe7ac593/websitePage:f61abc9a-11dc-4e2e-8167-25eaad5cd7f6) , continuing education webinar program as well as select industry tradeshows and conferences to drive brand awareness, lead generation and business development opportunities.

　　Manage the marketing budget and accurately track expenses to ensure transparency and deliver regular reports to business, finance and marketing leadership.

　　Direct, nurture and coach the Retirement and Workplace team Marketing Specialist and Hubspot consultant on the team to ensure alignment on priorities and support delivery of measurable results.

　　Preferred Qualifications

　　Bachelor's Degree (with a concentration in marketing or strategy); Masters degree a plus.

　　8+ years of financial services or fintech marketing experience, preferably in retirement, wealth, or asset management, with an emphasis on lead generation, acquisition and client retention.

　　Extensive experience in the ideation and execution of high-impact B2B marketing campaigns, programs and sales tools that drive engagement and deliver measurable results.

　　Well-versed in digital, SEM, product, content and partner marketing with knowledge of key content, digital and social metrics and attention to detail in analyses, deliverables, and communications.

　　Confident influencer with great interpersonal and relationship building skills and proven ability to achieve alignment across a range of diverse views, interests and priorities.

　　Demonstrated knowledge and experience with Hubspot operations, analytics and dashboards as well as overall email marketing strategies and best practices.

　　Creative problem solver who can collaboratively define and drive campaign execution with a cross-functional team of stakeholders as well as roll up your sleeves as needed to deliver results.

　　Strong communication, presentation, and writing skills with the ability to tailor tone and themes for diverse target audiences, as well as internal senior executives.

　　Strong project management skills coupled with the ability to organize, prioritize and thrive in a fast-paced, collaborative and matrixed environment.

　　Performance metric focused able to apply analytical rigor to measure marketing performance, including impact, influence and contribution to pipeline.

　　People management experience including attracting and developing talent.

　　Highly proficient in all things Microsoft Office, especially Word, PowerPoint and Excel; experience with Hubspot, Salesforce, Percolate, Eloqua, Sprinklr and On24 is a plus.

　　Salary range $130,000.00- $150,000.00. Bonus Eligible. Broadridge considers various factors when evaluating a candidate's final salary including, but not limited to, relevant experience, skills, and education.Please visitwww.broadridgebenefits.comfor more information on our comprehensive benefit offerings. Compensation may vary outside of this range depending on a number of factors, including a candidates qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

　　Broadridge associates helped us envision our Connected Workplace - a work model that allows associates around the globe, dependent upon their role responsibilities, to take advantage of the benefits of both on-site and off-site work to support our clients, one another, and the communities where we live and work. Our Connected Workplace is grounded in the concept of FACS: Flexible, Accountable, Connected, and Supported, which is our commitment to our associates. FACS supports our strong culture and allows us to achieve business goals while supporting meaningful work-life integration for our associates.We are dedicated to fostering a diverse, equitable, and inclusive environment and committed to providing a workplace that empowers associates to be authentic and bring their best to work. We believe that associates can only do their best when they feel safe, understood, and valued, and we work diligently and collaboratively to ensure Broadridge is a companyand ultimately a communitythat recognizes and celebrates diversity in all its dimensions.

　　Disability Assistance

　　We recognize that ensuring our long-term success means creating an environment where everyone is welcome, where everyone's strengths are valued, and where everyone can perform at their best. Broadridge provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including sexual orientation, gender identity or expression, and pregnancy), marital status, national origin, ethnic origin, age, disability, genetic information, military or veteran status, and other protected characteristics protected by applicable federal, state, or local laws.US applicants: Clickhere (https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm) to view the "EEO is the Law" poster.

　　If you need assistance or would like to request reasonable accommodations during the application and/or hiring process, please contact us at 888-237-7769 or by sending an email to [email protected] .

　　Broadridge Financial Solutions, Inc. (NYSE: BR) , is a global Fintech leader, delivering technology-driven solutions that drive digital transformation for banks, broker-dealers, asset and wealth managers and public companies. At Broadridge, we are committed to making a difference (https://www.broadridge.com/about/sustainability/) . Our unique culture is guided by the Service-Profit Chainthe idea that success is mutual, directly connecting employee engagement, client satisfaction, and the creation of stockholder value. We enable better financial lives by providing the critical infrastructure that powers investing, corporate governance and communications . A certified Great Place to Work, Broadridge is part of the S&P 500 Index, employing over 14,000 associates in 21 countries.

　　Hear from our associates how Broadridge has maintained its culture since the shift to a remote and hybrid working model.

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　　Broadridge is committed to creating an engaging workplace for the most talented associates in our industry. On and off-site working provides flexibility by balancing the needs of our clients, teams, and associates. Our Connected Workplace is grounded in the following concepts: Flexible, Accountable, Connected, and Supported. This approach allows us to achieve business goals while supporting meaningful work-life integration for our associates. Broadridges high-performance teams thrive in a culture based on trust and mutual respect that emphasizes outcomesrather than how, when, and where work is done.

　　We are dedicated to fostering a diverse, equitable, inclusive, and healthy environment. As a leading provider of technology, communications, and data and analytics solutions to businesses around the world, it is critical that we understand, embrace, and operate in a multicultural environment. Every associate has unique strengths, which, when fully appreciated and embraced, allow individuals to perform at their best, leading to our success.

　　Our goal is to ensure our associates at every level of the organization represent the diversity of the clients we serve and the communities in which we work. We pursue both top-down and bottom-up approaches to advancing diversity, equity, and inclusion initiatives and values into our culture. This is reflected in the varying backgrounds of our over 14,000 associates working in 21 countries around the globe.

　　Learn about our DEI Program here (https://www.broadridge.com/about/diversity-equity-inclusion) .

　　We believe that our associates are among our most important assets. Encouraging professional development opportunities is a core part of our culture. Broadridge provides educational opportunities, including formal classes, training programs and events. To enable learning in our Connected Workplace where associates may be working on-site, off-site, or using a hybrid model, Broadridge has redesigned all development programs for 100% virtual delivery. Our associates have access to 8,500+ online courses covering business, leadership, technical, and function-specific topics through our LinkedIn Learning program.