Visual Content Director

　　ulVisual Content Director

　　DEPARTMENT: Marketing/Communications

　　LOCATION: Grand Rapids - W.A Lettinga Campus *Hybrid Schedule *

　　REPORTS TO: ED Communications

　　You will be responsible for creating and designing video and digital collateral aligned with the brand of

　　the university. Your work will support the critical and strategic university projects ranging from student recruitment and

　　media assets to donor and community relations. You will shape the university's key messages into impactful videos and visual content that will stand out from the competition, attracting students, media coverage, social media engagement and eliciting pride within the university community.

　　In this position you will assist with direction, creative development, execution, and effectiveness of all marketing

　　and communications materials, with particular attention to visual and graphic design (web, UI/UX, digital

　　marketing including paid social, inbound marketing, videos, photography, and television).

　　Your responsibilities also include strategic development, brand stewardship, meeting with external vendors

　　and internal clients, and overseeing the visual needs of the university. These responsibilities are

　　performed in an ethical manner consistent with the university's mission, vision and cultural values.

　　What can you expect?

　　• Small collegiate feel with the world class resources of an institution of higher learning• Committed, competent and engaged leadership at all levels• A driven & results-oriented team environment

　　Our culture, benefits and perks Empower U with:

　　• Freedom to grow. We offer free or reduced tuition for staff, spouses and dependents. Nationally recognized internal training and leadership programs, and career development. There may be tuition assistance if the program you want is not available at DU.• A caring culture. DU values work-life balance, paid volunteer time off, relocation benefits and more.• A Healthier U. Wellness program, free use of athletic facilities, employee discounts, and access to our Employee Assistance Program (EAP.)

　　We will count on you to:

　　• Assist The marketing and communications team with creative development and brand stewardship for all university advertising and marketing projects.• Direct strategic and creative solutions using a strong sense of design.• Have experience, and a passion for video, digital solutions, including website UI/UX, online advertising, social media and print. Attend press checks as needed.• Assist with creative development of video and photographic content for the website and online advertising, with responsibility for developing concepts, shooting, and editing.• Assist with the strategic development and execution of recruitment materials.• Assist with the strategic development and execution of television ads.• Live our STAIR Values: Serving with Quality, Trustworthiness, Accountability, Innovation and Creativity, Respect and Inclusion,

　　What you need to have:

　　• Associate's degree in video production, advertising, graphic design or related field or 5+ years of relevant experience• Demonstrated ability in video production, graphic design, art direction and photography.• Demonstrated ability and familiarity with all aspects of video and print production, including necessary computer programs and skills.• Requires skill in the use of InDesign, Photoshop, and related Adobe programs.• Requires skill with programs relating to website design; knowledge of multimedia software, and video editing.

　　What makes you stand out:

　　• Bachelor's degree in video production, advertising, graphic design or related field or 5+ years of relevant experi