Company Description

　　Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

　　Job Description

　　Vice President Group Director, Data & Analysis

　　In this role you will have ownership of CRM data for our client and serve as the end-to-end data partner for our team.

　　Core areas of focus for this group include applications in email and push notification measurement, reporting, and optimization solutions, customer segmentations, testing frame works, personalization, and forecasting. Additionally, this role has strategic oversight of data engineering work tracks that support core analytics programs. This role is also responsible for future-proofing our approach to CRM and define what the future looks like in CRM measurement and reporting for our client.

　　Job Responsibilities:

　　Oversee implementation of CRM data strategy, ensuring measurement goals are met and KPIs are effectively captured, and data quality is accurate

　　Act as a key data partner for clients, understand client strategy and respond to client needs and feedback appropriately; act as liaison with client’s data team, representing the needs of the marketing team and ensuring data is available in actionable formats

　　Build strategic measurement plans and learning agendas

　　Understand needs and applications of advanced analytical methods and works with Data Science / Engineering / Instrumentation SMEs to ensure projects are planned and executed correctly

　　Ensure statistical concepts are built into appropriate projects, and leverage advanced analytic resources or methods when needed

　　Guide junior team members to build foundational reports, understand data implications, and deliver presentations that highlight relevant results and proposed actions

　　Lead cross-capability projects with other teams such as media and product management bringing data capabilities to the overall strategy

　　Provide thought leadership by bringing new and innovative ways to improve client’s marketing goals, data sophistication and maturity

　　Guide strategy and issue resolution by identifying key issues and objectives for prioritization and buy-in

　　Help clients see longer-term opportunities and keep them informed of industry trends, recommending projects based on those trends

　　Identify and evaluate potential vendors and socialize vendors with relevant stakeholders

　　Acts as a thought leader or SME within the data capability internally

　　Supports new business pitches and cross-capability engagements

　　Designs and executes approach to ingesting and activating the right data for various CRM email/push executions including how it these integrate with other owned properties (website) and other channels (including paid media)

　　Provide relevant POVs on industry trends and solutions to futureproof CRM strategy.

　　Uncovers insights about customers including how we might use first, second and third party behavioral data.

　　Being a knowledge leader and a reliable source of “what we know” and a partner for filling knowledge gap by connecting dots and creating consistency across disparate lines of business.

　　Identify efficiencies and create more effective and innovative ways of working for a large, crossfunctional team. Combine data, talent/capabilities, technology and industry relationships to deliver benefits to the client that align with their business objectives.

　　Qualifications

　　10+ years of experience in Marketing Analytics, Digital Marketing, or a business-related field

　　Bachelor’s degree in any related field that includes significant quantitative study, or equivalent experience

　　Strong critical thinking skills, and are proactive about questioning the norm and pushing for improvements

　　Demonstrated mastery of ad tech, mar tech, and data tools and platforms across multiple channels

　　Fully able to organize and prepare well written documents independently, and guides the team in doing the same

　　Able to synthesize complex analytical approaches and findings articulately and concisely

　　Technical Skills

　　Expertise in analytics components of one or more marketing or media platforms such as Adobe, Google, or Salesforce

　　Data Visualization experience leveraging tools such as Excel, Power BI, Tableau, Data Studio or similar

　　Experience working with complex customer databases; familiarity with data structures and processes

　　Comfortable using one or more programming languages (such as R, Python, or SQL) within a data cloud environment or with a granular data set for data mining, advanced analysis, modeling, or other use cases

　　Additional Information

　　The Power of One starts with our people! To do powerful things, we must offer powerful resources. Our best-in-class wellness benefit offerings include:

　　Paid Family Care for parents and caregivers for 12 weeks or more

　　Monetary assistance and support for Adoption, Surrogacy and Fertility

　　Monetary assistance and support for pet adoption

　　Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

　　Tuition Assistance

　　Paid time off that includes Flexible Time off Vacation, Annual sick days, Volunteer Days, Holiday, and identity days, and more

　　Matching Gifts programs

　　Flexible working arrangements

　　‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for 6 weeks a year (based on eligibility)

　　Business Resource Groups that support multipole affinities and alliances

　　The benefits offerings listed are available to eligible U.S. based employees, are reviewed on an annual basis, and governed by the terms of the applicable plan documents.

　　Digitas is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

　　Compensation Range: $199,000 - $220,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application window for this job posting will end 2/15/2023.