Vice President, Global Skincare Product Marketing - Clinique

　　Brand: Clinique

　　Description

　　About the Job

　　Lead the strategic development of the Clinique skincare portfolio—including the new and commercial skincare innovation pipeline and skincare product strategy of dermatological skin concerns and subcategories—to enhance brand equity, serve the consumer, and drive the business in priority channels and regions.

　　Innovate products and concepts to accelerate Clinique, a dermatologist guided brand.

　　· Own the 3-year skincare innovation strategy and 18-month detailed calendar including innovative and trendsetting market strategies, promotional programs, and product concepts in partnership with Product Development.

　　· Strategically pursue white space opportunities in dermatological skin concerns based on dermatologist insights, consumer insights, social listening, CRM data etc.

　　· Deliver accretive innovation on-time in partnership with Supply Chain and Operations partners.

　　· Partner with VP Makeup and Fragrance to lead a mindset of “total solutions from skincare to makeup”.

　　· Lead the briefing process and senior leadership socialization with partnership from Product Development and Consumer Engagement.

　　Drive skincare product strategy and execution in-line with brand equity and business objectives.

　　· Lead execution of overall skincare product marketing strategy including product architecture, product launch process and go-to-market strategy.

　　· Lead skincare hero product strategy from implications and execution.

　　· Lead the analysis and delivery of regular reports and recommendations to team and brand leadership.

　　· Drive ongoing effectiveness of skincare products beyond launch.

　　· Drive mid-program shifts based on analysis as necessary.

　　· Manage ad hoc business analysis requests as needed.

　　Lead the end-to-end launch process—from product selection to go-to-market strategies.

　　· Lead execution of launch strategies within designated budget and COG targets.

　　· Implement internal and external sourcing solutions for new products and existing businesses.

　　· Drive development of creative briefs for all programs and launches.

　　· Supervise claims testing of insight-based consumer concepts with external partners.

　　· Manage strong partnerships with cross-functional teams to develop launch strategies and product briefs.

　　· Develop for the consumer journey to include mobile first, social first, and video first mindsets.

　　Lead marketing financial and analytic processes .

　　· Allocate and assign budget investment priorities based upon key departmental objectives.

　　· Enable fluid on-the-go budget spend framework informed by real time campaign performance analysis that minimizes ineffective spend and maximized ROI.

　　· Manage costs across agencies and technology platform spend.

　　· Manage marketing ROI by optimizing content and channel marketing investments.

　　· Optimize A&P spend by developing faster and lower cost options for acquiring, engaging, and retaining consumers.

　　Build and grow a team of high-performing marketers.

　　· Model a collaborative and humble style while driving for excellence.

　　· Prioritize individual and team development and growth.

　　· Have an eye for spotting talent and providing individuals the right development experiences.

　　Qualifications

　　About You

　　You are a strategic, disciplined, innovative, end-to-end, and 360-degree product marketer who can lead and develop a high-performing team of skincare marketers to deliver remarkable results. You;

　　· Balance forward-looking ideas with practical realities to drive effective business decisions.

　　· Are a highly effective communicator who provides clear direction, while inspiring and engaging the team in the vision.

　　· Have a curious and consumer-first mindset​. Are skincare obsessed.

　　· Solve problems with a “can do” attitude. Results and action oriented.

　　· Are able to work successfully in a matrix environment.

　　· A natural brand builder with a deep respect for dermatological science.

　　Experiences You Have

　　· End-to-end beauty product launches, dermatological skincare preferred.

　　· Innovation ideation and product development.

　　· Global strategic marketing planning for products and categories.​

　　· Product brief development​.

　　· Experience using analytics to connect ideas and create amazing consumer relevant products.

　　How You Will be Successful

　　· Strategic agility ​

　　· Financial fluency​

　　· Insights-driven mindset ​

　　· Cross-functional partnership

　　The anticipated base salary range for this position is $256,000 to $435,000. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.

　　In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.

　　Job: Marketing

　　Primary Location: Americas-US-NY-New York

　　Job Type: Standard

　　Schedule: Full-time

　　Shift: 1st (Day) Shift

　　Job Number: 240119

　　We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected]