Company Description

　　CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment.

　　CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.

　　Job Description

　　We are seeking an experienced and highly skilled VP-Level Real World Data Lead to join our dynamic and growing team. In this role, you will be responsible for delivering audience solutions to our clients, working closely with creative, media, and data teams across an integrated team across Publicis Groupe. By utilizing privacy-compliant technologies and applying data science techniques, you will build and deliver real-world insights to ensure personalized communications strategies that resonate with unique audiences, inspire health engagement in order to drive behavior change and outcomes. The ideal candidate will have a strong background in Real World Data, Data Science techniques, and exceptional communication and collaboration skills to effectively translate insights into actionable recommendations.

　　WHAT IT WILL TAKE

　　Consult with clients and internal agency stakeholders to understand their business objectives, target audiences, and communication strategies.

　　Utilize real-world data sources and privacy-compliant technologies to analyze and derive insights that inform audience segmentation, targeting and messaging strategies.

　　Collaborate closely with creative, media, and data teams to ensure seamless integration of data-driven insights into their respective workflows.

　　Develop and implement data science techniques and methodologies to uncover patterns, trends, and behavioral insights from complex data sets.

　　Employ statistical analysis and predictive modeling to identify actionable opportunities for optimizing communications strategies.

　　Build and deliver impactful presentations, reports, and visualizations that effectively communicate data-driven insights and recommendations to clients and internal teams.

　　Embrace the agile process for delivery, participating in sprint planning, stand-up meetings and iterative development cycles to ensure speed and agility in project execution.

　　Stay up-to-date with industry trends and advancements in real-world data, data science techniques, privacy regulations, and AWS technologies to ensure best practices and compliance.

　　Foster a collaborative environment by actively engaging with cross-functional teams, encouraging knowledge sharing, and promoting a culture of data-driven decision-making.

　　Provide mentorship and guidance to junior members of the team, fostering their growth and development.

　　Qualifications

　　WHAT YOU’LL BRING

　　Proven experience in a similar role, delivering real-world data insights and/or audience solutions to clients.

　　Strong expertise in Real World Data, including knowledge of data sources, data collection methodologies, and privacy regulations.

　　Proficiency in data science techniques such as statistical modeling, machine learning, predictive analytics, and data visualization.

　　Experience with AWS platforms and services for data processing, storage, and analysis.

　　Strong SQL skills for data querying, transformation, and analysis.

　　Exceptional communication skills with the ability to translate complex data concepts into actionable insights for both technical and non-technical stakeholders.

　　Excellent collaboration and interpersonal skills, with the ability to work effectively with cross-functional teams and build strong working relationships.

　　Proficient in programming languages such as Python or R, along with experience working with data analysis tools and platforms.

　　Strong analytical and problem-solving skills, with the ability to think strategically and apply data-driven approaches to solve business challenges.

　　Demonstrated ability to manage multiple projects simultaneously and meet deadlines in a fast-paced, client-focused environment.

　　Experience in the advertising, marketing, or communications industry is a plus.

　　Bachelor's degree in a relevant field such as Data Science, Statistics, Computer Science, or a related discipline or master's degree or Ph.D. is preferred.

　　If you are a passionate and results-driven professional with a deep understanding of real-world data and a knack for turning insights into powerful messaging, would love to hear from you! Join our team and make a meaningful impact on the way we engage audiences to drive positive health outcomes, while embracing the speed and agility of the agile process for delivery

　　Additional Information

　　All your information will be kept confidential according to EEO guidelines.