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Trade Marketing Manager
Trade Marketing Manager-August 2024
Koblenz
Aug 2, 2025
ABOUT KIMBERLY-CLARK
Kimberly-Clark’s brands are household names and a trusted part of everyday life in more than 175 countries.
10,000+ employees
Consumer Goods & Services, Engineering
VIEW COMPANY PROFILE >>
About Trade Marketing Manager

  Trade Marketing Manager

  Job Description

  Your Job

  You're not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In your trade marketing role, you'll help us deliver better care for billions of people around the world.

  About Us

  Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. 25% of people in the world use Kimberly-Clark products every day. And it takes the right people, in the right jobs and the right places, to make that happen.

  At Kimberly-Clark, you'll be part of the best teams committed to driving innovation and growth. We're founded on 150 years of market leadership, and we're always looking for new and better ways to perform-so what can you do with that? There's no time like the present to make an impact at Kimberly-Clark. It's all here for you at Kimberly-Clark.

  About You

  As the Trade Marketing Manager within the Kimberly-Clark Professional (KCP) Marketing team based in Koblenz, you will be responsible for creating and executing growth plans with key customers (distributor, channel, trade and eCommerce) to deliver NS, OP and share growth objectives for all Brands across all markets in the Cluster. You will work in conjunction with sales partners to develop Joint Business Plan, customer plans, including portfolio optimization, communication, promotions, incentives & launches.

  You will report to the Head of Marketing DACH and will be an individual contributor (no direct reports).

  Location: we can offer a hybrid model (on remote / Koblenz Office) for candidates already based in the Germany.

  YOUR KEY ACCOUNTABILITIES:

  Designing and executing Distributor / Channel Segmentation and Treatment Strategy for assigned Partners, in conjunction with Key Account and Sales teamLeading new channel partner identification and recruitment to support KCP market share growth in strategic segmentsDriving distributor growth by participating in development of distributor business analysis partnering with Business Intelligence / Sales Analytics / SalesWorking with channel partners to design and execute ideal Digital Shelf for all KCP categoriesPartnering with Customer Marketing to identify gaps in current distribution to reach targeted choosers and working with the Sales team to build acquisition plansPartnering with Regional Commercialization teams to execute Category strategies to deliver growth targets for assigned Distributors / Channel PartnersDeveloping annual plan (JBP) for assigned customers and executing omnichannel commercial programs including digital and catalogue content, search optimization, sales promotions and loyalty and incentive programsProviding marketing support to the Sales Organization including promotional requests, distributor presentations, out of stock communications, literature management, new customer setupLeading local digital initiatives and partners with EMEA counterparts to develop & execute digital sales tools, websites, SEO/SEM etc.Managing assigned marketing budget within CFI's and monitors performance of marketing programs (ROI) and adjusts accordinglyActively visiting customers and channel partners to capture insights and check and adjust marketing programs

  WHAT WE NEED FROM YOU:

  Bachelor Degree, in business-related discipline - preferred Master / MBA with focus MarketingPrevious experience in trade marketing / sales roles, preferably in B2B environment and managing eCommerce customers / digitalP&L management & commercial mindset, product portfolio, digital shelf & promotion managementStrong business & organizational acumen - understanding of market dynamicsStrong analytics and negotiation skillsAble to navigate and perform in ambiguous circumstancesFluent German and English

  We Offer

  Our employees value the opportunities for professional and personal growth which our company offers. Our employees appreciate both the open work environment and the global nature of our company and are always ready to take on new challenges. In addition we offer a highly competitive compensation and benefits package. If you want a full overview of the many Benefits offered to Kimberly-Clark employees, go to www.mykcbenefits.com.

  Click the Apply button and complete the online application process. A member of our Recruiting Team will then review your application and follow up with you if you seem like a great fit for this role.

  Please submit your CV in English as it will be considered by English speakers.

  In the meantime, you can check out the Careers Areas on our website (if you haven't already). You'll want to review this and come prepared with a few relevant questions if and when you pass GO and begin interviews.

  #LI-Hybrid

  For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

  The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

  Primary Location

  Germany -Koblenz

  Additional Locations

  Worker Type

  Employee

  Worker Sub-Type

  Regular

  Time Type

  Full time

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