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Trade Development Manager - MN
Trade Development Manager - MN-March 2024
Minneapolis
Mar 28, 2026
About Trade Development Manager - MN

  What You Need To Know

  Open your future to incredible career potential. Work for an industry-leader who invests in their people. Southern Glazer’s Wine & Spirits is North America’s preeminent wine and spirits distributor, as well as a family-owned, privately held company with a 50+ year legacy of success. We were named by Newsweek as a Most Loved Workplace and are included on the Forbes lists for Largest Private Companies and Best Employers for Diversity.

  As a full-time employee, you can choose from a full menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax-saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan. We also offer tuition reimbursement, a wellness program, parental leave, vacation accrual, paid sick leave, and more.

  At Southern Glazer’s, you’ll enjoy an environment where continuous learning and growth are supported and experience a culture where you are respected, and your voice is heard. If you’re looking to fill your glass with opportunity, come join our FAMILY.

  Overview

  Serve as the primary liaison between the local market and designated suppliers; work to develop strategic direction for supplier priorities to meet volume and value targets through optimal allocation of resources and adherence to brand strategy/standards.

  Primary Responsibilities

  Create marketing programs for use in the field, present new program ideas, and efficiencies, and obtain senior leadership buy-in

  Plan, execute and evaluate sales, promotions, and marketing of brands

  Deliver marketing brand plans to management teams

  Take a Lead role in Supplier Planning Initiatives, including supplier meetings, programming communication, and business review/planning meeting with SGWS leadership

  Ensure all retail programs fall in line with standards regarding tracking and execution by coordinating with Pricing, Business Intelligence, and Finance

  Set program objectives and measure ROI with a KPI scorecard

  Ensure brand pricing and gross profit is aligned to strategy by channel

  Oversee funds related to local marketing and brand planning

  Utilize various available analytic tools (, Tableau, ACD, EzFocus, etc.) to identify local market intelligence and opportunities – consumer shifts/trends, channel dynamics, key account dynamics, etc.

  Additional Primary Responsibilities

  Ensure brand pricing and gross profit is aligned to strategy by channel

  Oversee funds related to local marketing and brand planning

  Utilize various available analytic tools (, Tableau, ACD, EzFocus, etc.) to identify local market intelligence and opportunities – consumer shifts/trends, channel dynamics, key account dynamics, etc.

  Ensure all program tracking is accurate, timely and aligns with regional and individual state reporting

  familiarize yourself with competition and remain apprised of market trends and development within specific product categories, geographic regions, and accounts

  Support POS / VAP planning and buys

  Coach, direct, and counsel team on overall performance; define expectations and monitor progress

  Attract, retain, and motivate the team to maintain an engaging work environment and ensuring sound policies and procedures adhered to

  Perform other job-related duties as assigned

  Minimum Qualifications

  Bachelor’s degree in a related field; or an equivalent combination of education and experience

  Five years of relevant experience

  Able to obtain and meet industry licensing requirements as needed

  Must possess a valid driver license and secure and maintain auto-liability insurance by state laws

  Overnight travel as required

  Good knowledge of Commercial Finance and Pricing practices

  Knowledge of applicable state regulations and adult beverage market dynamics

  Proficient working knowledge of computerized applications, for example, word processing, spreadsheet, database, presentation software, email, and specialized business applications software

  Interpersonal skills are required to establish and maintain effective working relationships with all levels of the organization and relevant stakeholders

  Understanding of wine and spirits to include regions/varietals, product/food pairing techniques, basic production, and service

  Ability to manage multiple projects/priorities on tight deadlines and maintain a high level of quality output

  Strong analytical, verbal, and written communication skills

  Physical Demands

  Physical demands with activity or condition for a considerable amount of time include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile device

  Physical demands with activity or condition may occasionally include walking, bending, reaching, standing, squatting, and stooping

  Critical nature of this job may require extended hours, overtime, and weekends

  May require occasional lifting/lowering, pushing, carrying, or pulling up to 20lbs

  EEO Statement

  Southern Glazer's Wine and Spirits, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Southern Glazer's Wine and Spirits provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees. Unless otherwise expressly stated, any pay ranges posted here are estimates from outside of Southern Glazer's Wine and Spirits and do not reflect Southern Glazer's pay bands or ranges.

  Southern Glazer's Wine and Spirits provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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