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Strategic Media Planning Specialist
Strategic Media Planning Specialist-March 2024
Rome
Mar 31, 2026
About Strategic Media Planning Specialist

  Job Location

  Rome

  Job Description

  About us:

  P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur ®, Dash®, Bonux ®, Braun®, AZ®, Fairy®, Gillette®, Head & Shoulders®, Lenor®, Herbal Essence®, Olay®, Oral-B®, Pampers®, Pantene®, ZZZquil ®, Vicks® The P&G community includes operations in approximately 70 countries and more than 100 thousand employees worldwide. Please visit www.pg.com for the latest news and information on P&G and its brands.

  Working in brand management at P&G means being a total business owner. We need someone who is dedicated and who can guide the vision and strategy behind a brand by bringing new technologies and driving innovation.

  Together, we'll continue to create leading brand experiences and make a difference for nearly 5 billion consumers every single day. Pretty cool, right? We invite you to apply and join us now!

  As a Strategic Media Planner you will

  Lead the creation of the Brands media plans, to reach the right consumers with the right contents effectively and efficiently across the several platforms that serve videos across TV and the rest of the digital touchpoints

  Manage changes in the media plans according to different business needs and budget variation

  Test new ways of building plans to make it more effective

  Lead Activations. Activate Italy media plans in line with planned reach. Champion and drive Italy relevant Insights and Ideas to win the heart of our Consumers & Customers

  Ensure TV plans respond to brand needs/objectives and Build partnerships/initiatives as needed

  Maximise ROI of brand media plans

  Lead and implement 1:1 consumer plans

  What we offer you:

  Responsibilities from Day 1 – You will start of working on key brands from the beginning. Over time, as you expand your impact on the business, your responsibility and ownership of a brand will quickly grow.

  Recognized state of the art marketing skills – We will constantly help you improve your marketing knowledge and management abilities.

  Continuous coaching & mentorship– We are passionate about our work. We will make sure you receive both formal training and as regular mentorship from your manager and others.

  Dynamic and respectful work environment – We live our Purpose, Values, and Principles daily. We value every individual and encourage initiatives promoting agility and work/life balance.

  Work in international teams with regional or global responsibilities.

  Competitive compensation and benefits

  Flexible work arrangements

  Please note: at P&G #weseeequal

  We are an equal opportunity employer and value diversity at our company. At P&G we strive to build a culture where everyone feels welcome, included, and able to bring their full selves to work.

  We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. Please click here (https://faq.pgwebtools.com/disability-accommodation-request/?fl_builder) if you require an accommodation during the application process. Please make sure to wait to hear back from us regarding your accommodation before proceeding with the online assessment, we thank you in advance for your patience.

  Job Qualifications

  Work Experience:

  Experience of Italy media landscape. You will require a knowledge of Italy media landscape, AV, Print, OOH and digital including programmatic marketing, and activation of awareness and performance campaigns.

  Preferably , Experience working with Consumer Packaged Goods’ companies.

  ​

  Skills & Qualifications Required:

  Proved experience on strategic media planning in a Media Agency or Client, ideally both

  Mandatory, Microsoft Office Package. Analytical/Planning tools sych as AQX, Arianna, Nielsen Media Impact

  Preferably, past experience in TV planning

  Courageous Leader with media experience and willingness to continuously learn . We are seeking a business-minded doer with knowledge of the media marketing landscape who puts the consumer experience at the heart of activities and decisions. ​

  Innovative and entrepreneurial focus . You will need to be focused and decisive with the ability to take risks where needed. With an ability to naturally make creative connections, experimenting continuously and push boundaries.

  Excellent interpersonal & collaboration skills. You will be trusted to navigate a Matrix organization, influence people and build strong relationships internally/externally to drive action.

  Strong Analytical Capabilities

  Job Schedule

  Full time

  Job Number

  R000097536

  Job Segmentation

  Experienced Professionals (Job Segmentation)

  P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship.

  The insight, innovation and passion of talented teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters.

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