At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.

　　Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

　　POSITION SUMMARY:

　　As a Senior Web Analyst, you will play a pivotal role in shaping our digital strategy and optimizing online experiences. You will leverage your extensive expertise to champion data-driven decision-making processes, providing actionable insights to enhance our web presence and maximize performance. This senior-level position requires approximately eight years of experience in web analytics, where you will tackle complex issues and contribute to strategic initiatives. You are a proactive source of valuable and actionable information with a deep understanding of web best practices, norms, and usage patterns.

　　This position is in Seattle and reports to the Sr Manager, Digital Intelligence and Optimization.

　　PRIMARY RESPONSIBILITIES:

　　Advanced Web Analytics: Lead the development and execution of sophisticated web analytics strategies to measure, analyze, and report on key performance indicators (KPIs) across digital platforms.

　　Data Analysis and Interpretation: Conduct in-depth analysis of complex data sets, identifying trends, patterns, and opportunities. Translate findings into actionable recommendations and coherent narratives to inform business strategy.

　　Data Visualization: Ability to communicate vast and complex data stories in visually elegant and digestible ways, distilling insights into compelling presentations. Comfort in Adobe Analytics and Tableau a plus.

　　Performance Optimization: Collaborate with cross-functional teams to optimize website performance, user experience, and conversion rates. Work to identify candidates for A/B testing to drive continuous improvement.

　　Tag Management: Oversee the implementation and maintenance of web tracking tags, ensuring accurate data collection and alignment with business objectives.

　　Reporting and Dashboards: Develop comprehensive reporting dashboards, providing key stakeholders with real-time insights into website performance and digital marketing effectiveness.

　　Competitor Analysis: Stay abreast of industry trends and competitors' digital strategies. Provide insights and recommendations to maintain a competitive edge.

　　Collaboration: Work closely with marketing, product, and IT teams to understand business goals and contribute to developing digital strategies.

　　Required Skills, Experience, and Qualifications:

　　Bachelor's degree in a relevant field; advanced degree preferred. Relevant and sufficient work experience can be replaced.

　　Approximately eight years of experience in web analytics within an enterprise environment.

　　Deep proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and tag management systems (preference for Tealium).

　　Strong analytical and problem-solving skills with the ability to anal