Create a healthier, brighter future for pets, pet parents and people!
If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurture your wellbeing, Petco is the place for you.
Our core values capture that spirit as we work to improve lives by doing what’s right for pets, people and our planet.
We love all pets like our own
We’re the future of the pet industry
We’re here to improve lives
We drive outstanding results together
We’re welcome as we are
Petco is a category-defining health and wellness company focused on improving the lives of pets, pet parents and Petco partners. We are 29,000 strong, working together across 1,500+ pet care centers, 250+ Vetco Total Care hospitals, hundreds of preventive care clinics, eight distribution centers and two support centers.
Job Summary:
The Sr. Specialist, Ad Operations will be responsible for executing and optimizing high-volume advertising campaigns and contributing to their overall success. This role requires a strong understanding of digital advertising, exceptional attention to detail, and the ability to collaborate with cross-functional teams. Works under minimal supervision with wide latitude for independent problem-solving. This role will play a crucial part in supporting our internal marketing sales team to optimize advertising operations and ensure the successful execution of campaigns.
Key Responsibilities:
Campaign Setup: Oversee end-to-end ad campaign management, ensuring seamless execution and delivery of advertising initiatives. Collaborate with internal marketing sales teams to gather campaign requirements, goals, and objectives.
Technical Expertise: Utilize in-depth knowledge of ad operations platforms to implement, troubleshoot, and optimize digital advertising campaigns. Stay abreast of industry trends and emerging technologies to enhance advertising capabilities.
Process Optimization: Streamline and enhance advertising operations processes for increased efficiency and effectiveness. Make recommendations for and implement best practices for ad trafficking, targeting, and reporting.
Collaboration: Work closely with internal stakeholders, including sales, marketing, and creative teams, to ensure alignment on campaign objectives and timelines. Provide guidance and support to junior team members and collaborate with cross-functional teams to achieve common goals.
Quality Assurance: Conduct thorough quality assurance checks on ad creatives, ensuring they meet industry standards and align with brand guidelines. Troubleshoot and resolve any technical issues related to ad serving and tracking.
Data Monitoring: Monitor and report on campaign performance, including key metrics such as spend, click-through rates, conversion rates, and impression volumes.
Client Support: Work closely with Account Managers and clients to address inquiries, provide updates on campaign performance, and troubleshoot issues promptly.
Qualifications:
Bachelor’s degree in marketing, Advertising, Business, or a related field.
5+ years of experience in digital advertising, ad operations or campaign management, preferably in a retail related industry.
Familiarity with ad serving platforms, ad technologies, and advertising analytics
Exceptional attention to detail and a commitment to quality assurance.
Strong analytical skills and the ability to derive actionable insights from campaign data.
Effective communication skills, both written and verbal.
Ability to manage multiple tasks in a fast-paced environment.
Collaborative mindset with the ability to work effectively in a team.
Relevant certifications (e.g., Google Ads, IAB, AdWords) are a plus
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Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.
The pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations.
$87,100.00 - $130,700.00
/ year
Exact rate of pay will be based on position, location, and experience level. For a more detailed overview of Petco Total Rewards, including health and financial benefits, 401K, incentives, and PTO -see https://careers.petco.com/us/en/key-benefits
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