JOB OVERVIEW: This position is responsible for planning, designing, and executing growth marketing initiatives in the practice services category. This individual will collaborate with a variety of teams including customer acquisition, content, analytics, sales, business partners, agencies, and contractors to deliver high-impact marketing campaigns that drive incremental revenue. The ideal candidate will be results-driven, team-oriented, and will possess a strong creative drive. KEY RESPONSIBILITIES: Develop, maintain, and establish the vision for the successful architecture, process, communication, reporting, development, and performance of high-impact campaigns and full marketing funnels that drive incremental revenue. Work with growth team members, key stakeholders within the commercial development group, and the marketing planning & analysis team to identify and prioritize campaign targets, forecasts, and budgets. Lead growth marketing initiatives including, the development and iteration of ads, optimization of media, and driving micro- and macro-conversions in a variety of channels and calls-to-action, including engagements, opens, clicks, ecommerce transactions and form fills. Partner closely with the content team to drive the development of content in a variety of formats (webinars, ebooks, videos, etc.) to support the full marketing funnel, with a heavy emphasis on lead magnets that provide real educational value while generating leads and revenue. Develop all marketing campaign elements, including products and services featured, creative, messaging, calls to action, content, customer insights, business partner engagement, etc. Collaborate with the customer acquisition team leaders to optimize campaign components for each channel including digital, email, social, print, display, organic SEO, PPC, events, direct mail, etc. Ensure the delivery of timely, relevant, and straightforward reporting on campaigns and proactively intervene in underperforming campaigns with appropriate adjustments to improve performance of in-flight campaigns as well as future campaigns. Partner with the Lead Generation Center of Excellence to track leads from inception to close, including revenue tracking. Participates in special projects and performs other duties as required. SPECIFIC KNOWLEDGE & SKILLS: Knowledge of digital marketing, marketing automation and expertise in creating customer journeys in the online space Experience creating digital media strategy and campaigns resulting in lead generation and revenue Ability to coordinate the creation of digital content; such as email campaigns, digital ads, product flyers, website, PPC Experience in develop and execute social media, webinar, and nurture campaigns Experience in measuring and reporting digital campaign effectiveness; working knowledge of Google Analytics and a Marketing Automation platform is a plus Strong analytical skills with an understanding of web metrics and digital analytics to report on digital campaign results and identify performance metrics Proficient in Microsoft Office Suite applications Excellent written and verbal communication skills Project management skills and critical attention to detail Establish collaborative working relationships at multiple levels within the organization GENERAL SKILLS & COMPETENCIES: Strong understanding of industry practices High proficiency with tools, systems, and procedures Good planning/organizational skills and techniques Good decision making, analysis and problem solving skills with ability to multi-task Strong verbal and written communication skills Good presentation and public speaking skills Good interpersonal skills Good conflict resolution skills and ability to deliver difficult messages Ability to build partnerships at all levels within the company, begin to build partnerships externally Resolve complex issues in effective ways MINIMUM WORK EXPERIENCE: Typically 5 to 7 or more years of increasing responsibility in terms of any applicable professional experience. PREFERRED EDUCATION: Typically a Bachelor's Degree or global equivalent in related discipline. Master's degree or global equivalent a plus. May hold one or more industry certifications; professional certification may be required to advance. TRAVEL / PHYSICAL DEMANDS: Travel typically less than 10%. Office environment. No special physical demands required. The posted range for this position is $71,280 to $124,740 which is the expected starting base salary range for an employee who is new to the role to fully proficient in the role. Many factors go into determining employee pay within the posted range including prior experience, current skills, location/labor market, internal equity, etc. This position is eligible for a [bonus/incentive] not reflected in the posted range. Other benefits available include: Medical, Dental and Vision Coverage, 401K Plan with Company Match, PTO [or sick leave if applicable], Paid Parental Leave, Income Protection, Work Life Assistance Program, Flexible Spending Accounts, Educational Benefits, Worldwide Scholarship Program and Volunteer Opportunities. For more information about career opportunities at Henry Schein, please visit our website at: www.henryschein.com/careers Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.