Sr Marketing Data Analyst

　　The future is what you make it.

　　When you join Honeywell, you become a member of our global team of thinkers, innovators, dreamers and doers who make the things that make the future. Our mission is to attract, retain and develop diverse and highly motivated, entrepreneurial employees striving to flawlessly deliver superior value to our customers every day. If you are a self-led, curious, analytical professional, Honeywell currently has an exciting opportunity for you to analyze marketing data to provide key insights as a Sr. Marketing Data Analyst.

　　As a Sr. Marketing Data Analyst, you will be a part of the Smart Energy & Thermal Solutions (SETS) global business which supports the growing demand for energy efficiency solutions. This role is a part of the Honeywell field marketing team, which provides full-service marketing for our utility clients to deliver integrated, multichannel outreach campaigns. Our marketing team has designed and deployed hundreds of successful utility marketing campaigns and engaged millions of utility customers to learn about energy usage and participate in utility-sponsored programs. Our innovative approaches enable us to drive measurable, cost-effective results and deliver high customer satisfaction.

　　We are looking for someone who has the curiosity to dig deep into data to drive actionable insights. In this role, you will work with our marketing team and clients to understand and influence the tactics and campaigns we are deploying for our clients. You will use visualization tools (Tableau, PowerBi, Looker Studio, etc.) to analyze data, provide key insights and reports. You will have experience in effectively partnering and collaborating with internal teams to meet goals and client objectives in a matrix environment.

　　Key Responsibilities

　　Analyze campaigns and customer data to identify best prospects, marketing strategies, and tactics to inform future marketing plans.

　　Expert in data collection and mining, business intelligence, trends, and forecasting used to drive marketing strategy.

　　Skilled in data storytelling and marketing reporting best practices; able to take a dataset and craft a compelling narrative with clear visualizations to benefit clients.

　　Ability to clearly articulate data trends and observations to colleagues who are not data platform/ analysis SMEs.

　　Ability to identify the best customer targets by developing predictive models to be used in campaigns.

　　Able to process data files to create lists for marketing campaigns.

　　Understand Google Analytics and Tag Manager to support tracking and reporting.

　　High level for attention to detail and ability to identify process improvements.

　　Ability to work independently, proactively, and with ambiguity leading multiple projects.

　　Ability to problem solve independently and collaboratively on existing and new platforms and tools; troubleshoot and identify best solutions.

　　Approach business challenges from a strategic perspective that includes thinking outside the box, problem-solving skills, and resourcefulness.

　　Lead the internal and external reporting architecture leveraging Tableau and Alteryx.

　　Manage and setup multiple data sources and integrations.

　　YOU MUST HAVE

　　3+ years of experience in analyzing data and creating visualizations using multiple data sources.WE VALUE

　　Proficiency in Microsoft Excel, Word, PowerPoint, Outlook

　　Proficiency in Tableau and/or other data visualization tools

　　Proficiency in Google Analytics, Google Tag Manager, Looker Studio, PowerBi

　　Bachelor's degree

　　Background in marketing analytics and statistics

　　Proactive and driven to add value, improve processes, and think outside the box

　　Experience and or certifications with Salesforce or other CRM platforms, Hubspot, Alteryx, statistical modeling, big data, data visualization, regression models, data collection and analysis, Minitab, etc.

　　Client-facing experience

　　Inclusion and Diversity (I&D) is a foundational principle at Honeywell, both because it’s the right thing to do and because it is a fundamental enabler for our business. We actively recruit, develop and retain talent from diverse backgrounds and cultures who bring different experience, perspectives, abilities and ideas. We foster an inclusive environment in which all employees feel valued, respected and accepted.

　　Inclusion and Diversity is more than a commitment to us, it is the way we work.

　　Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.