Job Description

　　Sr. Market Development Manager, qPCR Instruments

　　Are you passionate about science and specifically the contributions and advances made in the evolving world of genetic sciences? We are seeking a Sr. Market Development Manager to lead our qPCR instruments global market development activities. The successful candidate will be responsible for setting the strategic direction and tactical implementation of activities and deliverables supporting our real-time PCR (qPCR) instrument ecosystem, and executing-to-plan in cross-functional teams. The successful candidate will drive all aspects of our marketing efforts around creating new applications content and/or using existing content to develop our market presence and penetration.

　　Primary responsibilities include:

　　Develop strategic, multi-channel integrated marketing plans for areas of responsibility, including customer segmentation, competitor analysis, business trends, market opportunities, and staging and pacing of marketing tactical programs

　　Guide the development of messaging and creative content for qPCR instrument workflows and applications for customers in academic, translational, and clinical research, as well as biotech and pharma research segments, conveying strong value propositions and clear product differentiation

　　Find, nurture and maintain customer advocates and identify collaboration opportunities to drive application content development; leverage partners to champion our solutions

　　Develop and implement engaging marketing campaigns to achieve measurable results for new and/or existing products

　　Collaborate and ensure alignment of marketing plans among Product Management, Regional Market Development Partners, Commercial Leaders, and other partners

　　Successfully engage with advertising agencies and marketing program managers to deliver high-quality assets, including, but not limited to, creative direction and content for print and digital collateral, PR, social media, customer-facing presentations, global tradeshow properties and promotional materials

　　Maintain campaign metrics dashboards to measure the effectiveness of marketing activities

　　Propose and lead customer and market research programs to provide key market insights and actionable business outcomes

　　Maintain knowledge of the trends and competitive academic, translational, and clinical research, biotech/pharma research, or other assigned markets

　　Partner with Product Management and Regional Marketing Managers to develop and deliver sales training and support materials

　　Manage marketing budgets and optimize the promotional mix on campaigns to achieve a high return on investment

　　Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs

　　Interact with varying levels of internal and external personnel including direct customer communication, KOL engagement and management, and public presentation

　　Requirements:

　　Bachelor of Science or advanced degree in Biology, Molecular Biology, Genetics, or other life science is preferred. A degree in Marketing, Communications or Business, with previous work experience in biotechnology, medical devices, or pharmaceutical industry is also acceptable. PhD, MS and/or MBA are desirable

　　5+ years of hands-on experience in marketing roles of growing scope and responsibility in the genomics, molecular biology, or molecular diagnostic arenas

　　Technical, hands-on experience with real-time PCR, and/or other genetic analysis technologies

　　Self-starter and collaborative within project teams, and successful track record working in complex global, matrix environments, including handling expectations of multiple partners across business units and regions

　　Excellent written and oral communication skills including presentations to senior leadership and large audiences

　　Outstanding skill leading complex marketing projects with a strong attention to detail

　　Adept at building and maintain relationships with customers and key opinion leaders

　　Strong creative intuition on design and messaging that resonates with customers and an ability to learn from previous campaigns to improve on performance

　　Develop and deliver presentations and trainings for a wide variety of audiences, including sales teams, regional marketing and customers

　　Handle project scope, budget and schedule to achieve timely completion of project deliverables

　　Preferred Skills

　　Experienced in Microsoft Word, Excel, PowerPoint, and Outlook

　　Approximately 25% domestic and international travel

　　Compensation and Benefits

　　The salary range estimated for this position based in California is $130,000.00–$173,000.00.

　　This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

　　A choice of national medical and dental plans, and a national vision plan, including health incentive programs

　　Employee assistance and family support programs, including commuter benefits and tuition reimbursement

　　At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy

　　Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan

　　Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

　　For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards

　　Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.