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Sr. Manager Web Strategy
Sr. Manager Web Strategy-March 2024
Philadelphia
Mar 28, 2026
About Sr. Manager Web Strategy

  Reference #: REQ553044-1What success looks like in this role:

  Develop and implement strategies for personalized user journeys across all web properties.

  Utilize data-driven insights to identify opportunities for customization and personalization to enhance user experience.

  Collaborate with cross-functional teams, including marketing and product development, to integrate personalized elements seamlessly.

  Lead A/B testing initiatives to optimize website content, layout, and functionality.

  Analyze test results and implement improvements based on data-driven insights.

  Stay abreast of industry trends and best practices in A/B testing to continuously enhance our testing methodologies.

  Oversee general web publishing requests, ensuring timely and accurate content updates.

  Collaborate with content creators, designers, and developers to maintain a cohesive and user-friendly online presence.

  Implement content management best practices and ensure adherence to brand guidelines.

  Develop and execute strategies to increase overall web engagement, including but not limited to optimizing site navigation, content accessibility, and load times.

  Identify and implement innovative features or technologies to enhance user interaction and satisfaction.

  Manage analytics tools to monitor user behavior, track performance metrics, and derive actionable insights.

  You will be successful in this role if you have:

  Bachelor's degree in marketing, Business, Computer Science, or a related field

  Proven experience in web strategy, digital marketing, or related roles, with a minimum of 5years in a managerial capacity.

  Strong understanding of web analytics, A/B testing, and user experience principles.

  Demonstrated success in developing and executing personalized user journeys.

  Excellent project management and communication skills.

  Familiarity with content management systems and web development technologies.

  Ability to collaborate effectively with cross-functional teams and stakeholders.

  A strategic thinker with a results-oriented mindset.

  Ability to thrive in a remote work environment.

  #LI-TW1

  This role may require access to export-controlled commodities and technology. Therefore, to conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.

  Unisys is proud to be an equal opportunity employer that considers all qualified applicants without regard to age, caste, citizenship, color, disability, family medical history, family status, ethnicity, gender, gender expression, gender identity, genetic information, marital status, national origin, parental status, pregnancy, race, religion, sex, sexual orientation, transgender status, veteran status or any other category protected by law.

  This commitment includes our efforts to provide for all those who seek to express interest in employment the opportunity to participate without barriers. If you are a US job seeker unable to review the job opportunities herein, or cannot otherwise complete your expression of interest, without additional assistance and would like to discuss a request for reasonable accommodation, please contact our Global Recruiting organization at [email protected] or alternatively Toll Free: 888-560-1782 (Prompt 4). US job seekers can find more information about Unisys' .

  Unisys is an Equal Opportunity Employer -- Minorities/Females/ Veterans/Individuals with Disabilities/ Sexual Orientation/Gender Identity

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