Be unstoppable with us!T-Mobile is synonymous with innovation-and you could be part of the team that disrupted an entire industry! We reinvented customer service, brought real 5G to the nation, and now we're shaping the future of technology in wireless and beyond. Our work is as exciting as it is rewarding, so consider the career opportunity below as your invitation to grow with us, make big things happen with us, above all, #BEYOU with us. Together, we won't stop!The Sr Integrated Creative & Brand Marketing Manager is part of a marketing team responsible for the comprehensive Marketing strategy of T-Mobile's Home Internet products and segments across the consumer experience. This role will help define and develop integrated marketing strategies and plans that leverage paid, owned and earned channels/media that align to company priorities and deliver on commercial and brand objectives. Strategic partnership with commercial, operations, media and analytics is a must. An understanding of the evolving MarTech/AdTech space and the ability to articulate and positively orchestrate complex marketing plans across multiple channels and teams are critical for success. In addition, this position is pivotal to ensuring execution of targeted marketing programs across all functional marketing areas are consistent and to ensure the product experience, digital transformation and brand marketing priorities are met. This opportunity is a challenging and exciting role for a marketing leader with a passion for building comprehensive capabilities and leading a high performing team to success.RESPONSIBILITIES:Marketing strategy: Develop marketing strategies and manage integrated marketing plans that deliver to commercial/brand priorities/goals and further our business transformation.Data-driven & insights: Leverage data, analytics and segmentation to identify opportunities and insights and translate needs into executable integrated marketing plans that improve performance and deliver on objectives. Drive understanding of marketing funnel levers across the team, building on existing forecasting platforms to monitor performance.Strategic planning: Owns and authors creative and brand marketing plan; Works closely with leadership across both commercial and brand functions to align campaign plans/priorities and orchestrate teams/resources to bring plans to market on time/on budget. Orchestrates end-to-end marketing campaigns and contact strategies, leading CRM, Product & Media functions to drive topline acquisition targets.Customer-centric communications: partners with brand strategy and internal creative teams along with agencies on creation of world-class communications and collateral that speaks to the audience and campaign objectivesCross-functional leadership: Partners with analytics and marketing operations teams to ensure strategic objectives and learning agenda are accurately tracked and measured to evaluate performance.Influence: Ability to influence cross-functional teamsQUALIFICATIONS:Bachelor's degree in Marketing or related studies, or 11 years of equivalent work experience. Master's or Advanced degree preferred7 years of dynamic Marketing experience (2 years leading teams) in authoring and driving national integrated marketing plans with recognized B2C brands2 years of experience in delivering omni/multi-channel integrated campaigns at scale and using data and digital in executionExceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etcCampaign leadership skills - end to end campaign development including strategy, segmentation, targeting, etc. in a multi-channel/omni-channel environmentMust have a solid understanding of digital marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc. Experience i