Job Description Summary

　　GE HealthCare is a leading global medical technology and digital solutions innovator with a mission to help healthcare providers deliver the best patient care possible. The Digital Marketing Transformation Sr. Director joins the organization at a pivotal time, as we accelerate our journey to create seamless experiences for our customers.

　　We are looking for a passionate, visionary, and innovative senior marketing leader to help drive our Digital Transformation initiatives with experience in B2B industries. This leader needs to have the ability to understand and connect business priorities into capabilities and technology needs.

　　Job Description

　　The Sr. Director of Digital Marketing Transformation will leada team responsible of shaping the future of our customers end-to-end digital experience by improving our digital marketing capabilities throughout the customer journey for our global audiences. This leader will partner with the marketing teams of (Product) Segments and Regions to understand customer insights and business needs, define short- and long-term digital marketing capabilities needed to drive business outcomes, and work together with technology teams to implement them.

　　We are seeking a strategic leader to manage, mentor, and empower a marketing team to create and implement innovative digital solutions, through analysis, experimentation, and sophisticated technologies and tools. This will help advise and ultimately transform how customers engage with our digital touchpoints and purchase our products. This role requires a deep understanding of digital marketing technology, digital marketing campaigns, demand generation channels, B2B buyer needs and consumption habits, and lead management in a B2B sales environment.

　　Role and Responsibilities

　　Lead a team of marketers to define, implement and monitor digital solutions to accelerate pipeline and product growth.

　　Manage and execute large global cross-discipline implementations, leading digital strategy, organizational communication, program roll-out and measurement.

　　Partner with marketing and technology teams to develop new digital strategies for Brand to Demand programs executed globally; build innovative digital experience capabilities.

　　Continuously challenge the status quo and look for ways to take performance to new levels. Be willing to take risks and experiment, while learning and failing fast as needed.

　　Work across functions and levels – from individual contributors to key senior executives – ensuring comprehensive input and review throughout phases of ongoing projects / initiatives.

　　Leverage data to understand performance, trends, issues, and solutions. Build data-driven recommendations and champion data-driven decision-making.

　　Forecast, measure, analyze and report the impact of digital programs on MQL, SQL, sales pipeline, revenue, and sales cycle length.

　　Continuously find ways to move with agility & purpose and push the boundaries of our capability today to envision tomorrow

　　Basic Qualifications

　　Bachelors degree with 10+ years proven ability to build global Digital Marketing programs for Enterprise B2B organizations.

　　5+ years’ experience managing a team.

　　Solid understanding of marketing and sales technology tools and channels (including but not limited to Marketo, SFDC, 6Sense, Adobe Target, etc.)

　　Track record of success in driving business results through omnichannel marketing

　　Analytical and quantitative skills to interpret data, generate insights and translate it into meaningful changes

　　Other Qualifications

　　Previous experience with high-velocity, high-volume marketing

　　Intellectual curiosity -- never stop learning or seeking better ways to do things.

　　Not afraid of ambiguity, entrepreneurial and strong ability to envision and shape the future.

　　Strong cross-functional leadership skills and the ability to influence in a matrixed team structure across a broad range of internal partners and contributors.

　　Collaborative personality -- you enjoy partnering with others to help build their business.

　　Excellent communication and relationship-building skills

　　We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership –always with unyielding integrity.

　　Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration, and support.

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　　For U.S. based positions only, the pay range for this position is $163,200.00-$244,800.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.

　　Additional Information

　　GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer (https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRights_10_20.pdf) . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

　　GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

　　While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.

　　Relocation Assistance Provided: No