At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

　　Position Overview:

　　Sr. Director – BI&A Consumer Analytics, is responsible for implementing DTC analytics projects for the US Diabetes and Obesity Business Unit. The Sr. Director of Consumer Analytics reports to Associate Vice President, BI&A Consumer Analytics.

　　Responsibilities:

　　Implement Analytics Projects:

　　Own the story for Channel/Campaign/Marketing Mix Model/return on investment results for all LDO brands

　　Deep dive into projects as they progress (understanding how the work was done and implications for the business on how to use the analyses), provide linkages to other analytics projects to ensure consistency, consult on developing the story, present the findings and advise/recommend changes to execution tactics.

　　Deliver segmentation and audiences to brands and media team based on behavioral data. Integrate with agency targeting as appropriate to drive efficiency.

　　Lead the development and scaling of AI/ML in market execution with internal and agency partners.

　　LDO link to DTC measurement framework and execution. Lead business reviews of media performance & activation opportunities

　　Partner closely with Media team, Media Ops, Personalization, Data Strategy & Brand teams to drive unified approach to activation.

　　Lead Lilly Diabetes and Obesity input into the evolution of Direct to Consumer measurement both leading and lagging measures.

　　Mentor and develop analytics resources providing hands-on direction and project oversight for business integration.

　　Collaborate with Data Science resources directing and supervising project oversight across LAL modeling, testing and analysis.

　　As needed/if needed, supervise, steward and own 3rd party analytics spend for US LDO

　　Assess and identify new data/sources and capabilities in partnership with media, agency and other partners to enhance behavioral insights, activation and optimizations capabilities for consumer.

　　Support analytics/measurement and planning for in-market test and control pilots.

　　Ensure analytics projects follow all privacy, legal requirements include any 3rd party and data use agreements.

　　Drive integration of analytics results into decision making to continue to improve LDO efficiency and effectiveness.

　　Collaborate with multi-functional partners from HCP/Payer to synthesis cross channel insights.

　　Provide Assistance to the Forecasting and Analytics:

　　Project oversight and leadership on analytics projects working with the individuals doing the work (internal or external)

　　Consulting (and where applicable provide domain expertise) on methods and techniques

　　Answer questions/provide direction and expertise on business rules for analyses

　　Triage analytics requests/needs and determine where/how to proceed (internal existing capacity, external vendor) matching capacity and capability

　　Provide estimated return on investment/Value of campaigns and/or tactics that can influence forecasted value or business impact

　　Integrate with business plan cycles

　　Align LDO measurement into US portfolio integration windows to lead portfolio optimization approach

　　Basic Requirements:

　　Bachelor’s degree in business administration, Finance, Marketing, Economics or Mathematics or equivalent work experience

　　3+ years' analytics experience

　　Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position.

　　Additional Preferences:

　　Strong analytical skills coupled with eye for business, and an ability to think strategically in an ambiguous environment

　　Consistent track record leading and delivering complex multi-functional projects

　　Experience in valuation model building and robust excel modeling skills

　　Substantial analytics experience with understanding of complexities in specialty markets, analytics techniques and US pharmaceutical business

　　Experience with 3rd party data

　　Ability to rally resources to achieve project and business results

　　High level of motivation and a willingness to find creative solutions to challenging situations

　　Superb communication (written & verbal), interpersonal influencing skills and prioritization skills with attention to detail

　　Proficiency in Excel, Word, and PowerPoint

　　Demonstrated ability to apply all Compliance Policies and Procedures (CPP) and Good Promotional Practices (GPP) and related Federal marketing and promotional laws and regulations in unstructured and fluid situations

　　Demonstrated ability to implement business rules and policies in a constructive but principled manner

　　Additional Information:

　　10 - 20% travel depending on business needEli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively “Lilly”) are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( [email protected] ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.

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　　Our employee resource groups (ERGs) offer strong support networks for their members and help our company develop talented individuals for future leadership roles. Our current groups include: Africa, Middle East, Central Asia Network, African American Network, Chinese Culture Network, Early Career Professionals, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinos at Lilly, PRIDE (LGBTQ + Allies), Veterans Leadership Network, Women’s Network, Working and Living with Disabilities. Learn more about all of our groups.

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