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Sr. Commercial Strategy Manager
Sr. Commercial Strategy Manager-March 2024
Mississauga
Mar 28, 2026
About Sr. Commercial Strategy Manager

  Conagra Brands is one of North America's leading branded food companies. We have a rich heritage of making great food, and a team that’s passionate about innovation and growth. Conagra offers choices for every occasion through iconic brands, such as Hunts, Aylmer, Marie Callender's®, Healthy Choice®, Slim Jim®, VH Sauces, Pogo and Vlasic®, and emerging brands, including Angie's® BOOMCHICKAPOP®, Duke's®, Earth Balance®, Gardein®, and Frontera®.

  We pride ourselves on having the most impactful, energized and inclusive culture in the food industry. For more information, visit www.conagrabrands.ca .

  Conagra Brands est une des principales entreprises d’aliments de marque en Amérique du Nord. Son histoire est jalonnée de grands succès alimentaires qui sont le fruit du travail d’une équipe passionnée par l’innovation et la croissance. Conagra offre des choix pour toute occasion grâce à des marques réputées comme Hunt’s®, Aylmer®, Marie Callender's®, Healthy Choice®, Slim Jim®, les sauces VH®, Pogo®, Vlasic® et des marques émergentes, dont Angie's® BOOMCHICKAPOP®, Duke's®, Earth Balance®, Gardein® et Frontera®.

  Nous sommes très fiers d’avoir la culture la plus influente, la plus dynamique et la plus inclusive du secteur alimentaire. Pour en savoir plus, visitez www.conagrabrands.ca (https://www.conagrabrands.ca/fr) .

  Position summary:

  Reporting to the Director of Commercial Strategy, the Category Commercial Manager leads the execution of the Annual Business Plan for their assigned brands. They work closely with the brand pillar teams to implement channel standards and provide execution direction and commercial tools (MAPS) to our sales & retail field sales organization. They understand and monitor key drivers of category, brand, and customer sales for their assigned brands, building plans/recommendations to achieve business objectives. The position offers a unique experience not found within any other Sales function because of the opportunity to develop strong sustainable relationships throughout different departments within the organization.

  Organization: Key internal stakeholders include Marketing, Sales, Demand Planning, Customer Insights & Analytics, and Sales Operations

  Responsibilities:

  Own delivery of assigned objectives by developing and executing customer and/or channel strategies and plans

  Develop strong relationships throughout the organization and provide customer and brand business development opportunities, thought leadership, and solutions

  Support Annual Operating Plan (AOP) development and lead execution (base + innovation) through sales team

  Lead the agenda and develop guardrails to enable strong execution of MAPS (Merchandising, Assortment, Pricing, Shelving) in collaboration with Marketing and Revenue Growth Management

  Create scorecards and interpret information and data to develop insights, identify risks and create opportunities/strategies/action plans associated with execution fundamentals (Merchandising, Assortment, Shelving, Pricing)

  Integral contributor to monthly financial forecast process

  Give guidance on product allocation and promotional changes to CLO team where supply constraints exist

  Serve as the main point of contact for customer teams for all Consumer and Brand Strategy activities

  Advocate and represent the customer point of view across multiple teams and key cross functional projects

  Lead Sales Planning & Trade Strategy process, executing against brand strategy within budgeted trade rates

  Create and deliver progressive sell decks relevant to customers, driven by data & insights for assigned brands

  Provide customer JBP/negotiation support/collaboration to sales team

  Establish customer specific new item targets (Slotting Fees / Distribution objectives/Shelving Recommendations)

  Support planning and execution for customer long term business building sessions

  Peer leader and coach to inspire and motivate other sales team members

  Provide continuous improvement leadership through bringing forward best practices, tapping into US/International departments

  Supervision :

  Potential for direct reports based on business needsPotential Career Progression:

  Progressive and lateral moves into Sales and MarketingQualifications, Education & Experience:

  A University Degree. An MBA is an asset

  Ideally, 7-10 years of progressive customer, marketing, and/or finance management experience in the CPG industry

  Strong familiarity with the Canadian market place and the dynamic that exists between brands, retailers and consumers

  Very strong analytical skills and proven track record of delivering sustainable results

  Very strong communication skills- the incumbent will be expected to work broadly within the organization, and will require strong written & verbal communication skills, along with a persuasive, tactful presenting style that teaches, aligns and facilitates discussion

  Ability to succeed working individually and as a member of a team; ability to quickly forge new relationships

  Enterprise wide mindset - Strategic thinking, problem solving and can deal with ambiguity

  Our Modern Workplace:

  Conagra’s culture of collaboration enhances our ability to meet critical business goals, deliver value to customers and consumers and provide you with the flexibility you need to achieve a better work-life balance. We carefully consider each role and how often each team member needs to collaborate in-person. This position requires you to work from our Mississauga office 3 days a week.

  SF: LI

  #LI-Hybrid

  Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, or any other protected factor. ConAgra Foods is committed to working with and providing accommodation to individuals with disabilities. If you need special assistance or an accommodation while seeking employment, please e-mail [email protected]. We will make a determination on your request for accommodation on a case-by-case basis.

  À titre d'employeur souscrivant au principe de l'égalité d'accès à l'emploi, Conagra Brands considère les postulants qualifiés pour les offres d'emplois sans égard à la race, la couleur, les croyances religieuses, l'origine, le sexe, l'orientation sexuelle, l'identité de genre, la langue parlée, l'âge, le handicap ou tout autre facteur discriminatoire. Conagra Brands s'engage à travailler et offrir des accommodements aux individus ayant des handicaps. Si vous avez besoin d'assistance ou si vous avez des besoins spécifiques pour votre emploi, vous pouvez transmettre votre demande par courriel à [email protected]. Nous prendrons en considération votre demande d'accommodement au cas-par-cas.

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