SEO Specialist

　　Plan Left, LLC is looking for a SEO Specialist who will be responsible for setting up, optimizing, and regularly reporting on digital advertising campaigns for Plan Left and Plan Left's clients. This position is primarily focused on organic search growth, strategy development for traffic gains, analysis & remediation, and basic website development. In our fast-paced, dynamic environment, Digital Advertising Specialists are key contributors toward the development and implementation of client strategy, tailored to our clients' specific goals and objectives. They establish OKRs and other metrics to ensure we are hitting campaign goals continuously monitor the effectiveness of these programs to ensure we are driving value and ROI. They have a knack for analytics, are results-oriented, and stay curious in their approach. Does this sound like you?

　　Key Responsibilities:

　　Analyze website properties for remediation of issues affecting SEO

　　Audience and keyword research

　　Dashboard creation, analysis of campaign data and monthly reporting on KPIs, recommendations and strategy monthly

　　Plan, implement, and monitor best-practice SEO strategies by utilizing insights gathered from keyword research, on-page analysis, and technical audits

　　Engage in client meetings and strategy sessions, providing consultative feedback based on subject-matter expertise

　　Actively collaborate with Plan Left's content marketing and design teams to align digital advertising campaigns with other ongoing initiatives

　　Support Plan Left's internal marketing initiatives through development of thought-leadership content, case studies, and management of digital advertising programs

　　Ensure implementation of best practice guidelines and follow company processes

　　Serve as a subject matter expert, staying on top of the latest trends in digital advertising and analytics

　　Acquire and maintain technical certifications related to area of expertise

　　Additional responsibilities may be added based on the experience and skillset of the employee in the role

　　Professional Competencies:

　　Exceptional quantitative/analytical skills

　　Ability to manage multiple accounts and tasks with effective resolution of conflicting priorities

　　Ability to communicate professionally in presentations, on client calls and via email

　　Must be a team player that is also comfortable working independently

　　Driven and forward-thinking, with the ability to come up with creative digital advertising solutions

　　Adaptive to change, flexible

　　Positive attitude and team spirit

　　Experience or interest in B2B is a plus

　　Experience or interest in building products industry is a plus

　　Qualifications:

　　Bachelor's degree in advertising, marketing, communications (or a related field)

　　Qualified candidates will generally have 3-5 years of hands-on digital advertising experience

　　Demonstrated proficiency with search, display and social advertising platforms and tools such as Google Adwords and Analytics, Facebook, Twitter, Instagram, Microsoft Ads, LinkedIn, etc.

　　Proficient in data analytics and visualization tools

　　Experience in implementing event-based conversion tracking using Google Tag Manager or similar platforms

　　Proficient in conducting SEO research through tools like SEMRush, Moz, or ScreamingFrog

　　Familiarity with self-serve ad platforms is a plus

　　Basic understanding of HTML, CSS and JavaScript is preferred

　　Experience with marketing automation is preferred but not required