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Senior Vice President, Marketing R-212264
Senior Vice President, Marketing R-212264-April 2024
Purchase
Apr 2, 2026
About Senior Vice President, Marketing R-212264

  "Job Title:Senior Vice President, Marketing Overview:Job Description:OverviewThe Global B2B & Product Marketing organization, as part of Worldwide Marketing & Communications, partners with global business units and regional marketing teams to engage traditional and non-traditional customers. The aim is to Fuel the Business, Build the Brand and develop assets and capabilities that Drive a Strategic Competitive Advantage. The team is responsible executing marketing programs in support of business units and for building scalable platforms, disseminating best practices and subject matter expertise.The Senior Vice President, Strategic Growth Marketing will report into the EVP, B2B and Product Marketing and manage a team of 7-10.Mastercard Strategic Growth is focused on positioning Mastercard as a partner and problem-solver with governments, international organizations, non-profit organizations, and the private sector in addressing major economic and societal issues and bringing together the Center for Inclusive Growth, Sustainability, Humanitarian & Development and Government Partnerships. Strategic Growth provides a spectrum of solutions from fully commercial and long-term profitable products to thought leadership and philanthropy with the goal of enhancing Mastercard’s capacity to have a major impact on humanitarian, financial inclusion and economic development challenges and to being a leader in doing well by doing good.RoleThe Senior Vice President, Strategic Growth Marketing is a seasoned marketer and communications professional who can bring insight and experience to drive outsized business results, contribute to the transformation of the discipline and do so in parentship with business and IMC colleagues across the globe. This role works in close collaboration with the Communications, consumer marketing and Brand Strategy & Innovation teams.• Partner with key functional areas to define Mastercard Strategic Growth positioning to expand the Mastercard brand across the key attributes of Inclusion, Innovation & Trust. • Define a Strategic Growth marketing strategy in line with business objectives and brand aspirations.• Create and execute a marketing plan to drive awareness, internal and external, engagement, relevance and, where appropriate, sales leads for all counterparts and customers of Mastercard Strategic Growth.• In collaboration with Communications, define, execute and measure the impact of a company-wide Thought Leadership agenda aligned to advance brand attributes and lead generation efforts• Provide people leadership, management and support to team members to achieve marketing/business objectives and in their personal professional development• Oversee resourcing and budgets to deliver cost avoidance and cost efficiency• Manage team performance, recruitment and growth• Manage executive stakeholders It’s All About You• Bachelor’s degree; MBA strongly preferred• Proven track record of delivering winning marketing strategies• Strong business acumen with experience in the payments/technology sector or management consulting• Strategic marketer, able to align marketing with overall business objectives, and lead strategic growth marketing efforts to deliver measurable business results• Capable manager of people who can shape and nurture the careers of reports• High impact, consultative and collaborative team player with the intellectual curiosity to deeply understand customer and end user needs, synthesize complex solutions, conceptualize creative ideas and lead purposefully through ambiguity• Motivated self-driver, able to manage complex/multi-geography projects, detail-oriented, with a discipline for priority-setting and follow-through• Superior communicator (with strong conversational, presentation and written skills); competently confident with senior management and able to partner and influence cross-functional teams without direct authority• Demonstrated creativity, curiosity, innovation and rapid learning on new competitors, technologies, products and ways of marketingPDN-9b1c54a8-73fe-4ac4-8853-47ed658d0304"

  Minimum Salary: 14Maximum Salary: 16Salary Unit: Yearly

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