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Senior Media Manager
Senior Media Manager-March 2024
North York
Mar 28, 2026
About Senior Media Manager

  Job Location

  North York

  Job Description

  ​ P&G Canada's in-house media team is co-located with the Canada brand team in Toronto to enable close collaboration while creating breakthrough media plans and executing digital media buying. P&G is looking for a Senior Media Manager to join us full-time in Toronto. The Senior Media Manager will be accountable for executing local media strategies and leading tactical media planning for a portfolio of brands. Digital Campaign Managers will report into the Senior Media Manager, and together they will collaborate to execute a flawless plan. This is an exciting opportunity to be a part of a new, innovative approach to P&G media.

  Key Responsibilities:

  · Translate brand briefs into strategic plans to meet goals/objectives be leading holistic media planning for a portfolio of brands across all media channels such as Digital, TV, Print, Audio, etc.

  · Utilize syndicated planning tools to run reports and develop insights that align with the brand marketing strategies & objectives.

  · Collaborate closely with Digital Campaign Manager for plan inputs and to ensure digital campaigns are created and delivered in line with brand plans.

  · Deliver on going data driven media digital campaign optimization recommendations

  · Evaluates existing and emerging media opportunities and brings forward recommendations

  · Lead Media Operations including, budget management, stewardship of media buy, proof of performance and budget actualization

  · Lead statuses and coordination and communication with the brand team(s)

  · Day-to-day contact for agency partners- collaboration, timing, asset needs, etc.

  What’s In It for YOU?

  · A comprehensive Corporate and Functional onboarding to accelerate your training and development

  · Continuously providing formal and informal training opportunities + coaching & mentorship from your direct manager and others

  · Our talent structure is designed to grow from within. We are a skills-based organization with a global reach that will enable you to have unique experiences to build and accelerate both the business and your career.

  · Integration into our New Hire Network for connections with peers, support and mentorship from Day 1 (https://www.pgcareers.com/pg-stories)

  · Opportunity to join Citizenship Networks that support Diversity, Equality & Inclusion (e.g. Black, Indigenous, Asian, Francophone Affinity Groups (https://us.pg.com/equality-and-inclusion/) and People with Disabilities (https://us.pg.com/people-with-disabilities/) ), Gender Equality (e.g. LGBTQ+ (https://www.pgcareers.com/GABLE) & Women) and Sustainability (https://us.pg.com/environmental-sustainability/) .

  · Providing honest and constructive feedback on your performance, highlighting opportunities for improvement and growth

  Sneak Peek Into Our Benefits & Perks!

  · Access to P&G’s best in class flexible work arrangements, including our new hybrid work approach, the ability to temporarily work domestically or abroad, and much more (+ our Work-from-Home Equipment Allowance to support our hybrid approach)

  · Domestic Relocation Benefits to support your home finding trip and moving of personal belongings (>60km from the work location where applicable)

  · Robust Total Rewards Program including flexible benefits, competitive compensation, pension plan after 1 year of service, stock options, vacation allotment, and mobile phone support where applicable.

  · Employee Education Plan and P&G Personal Development

  · Comprehensive Parental and Adoption Leave, with supplemental top-up pay benefit

  · Access to employee wellness programs including Employee & Family Assistance Program, employee support system, and psychology benefits (e.g. Power of Minds Mental Health & Wellness Network, P&G Intramural Teams)

  · Access to our on-site massage therapy services as well as subsidized gym, fitness, and relaxation classes with virtual options

  · P&G WorkPerks Program with discounts and deals

  Job Qualifications

  Required:

  Minimum of College Degree/Certificate; Bachelor’s Degree preferred.

  3+ years strategic media planning experience preferably with multichannel national advertising client

  Ideal Candidate:

  Media Expertise: 3+ years of media planning experience - advanced understanding of all/most media vehicles and channels with in-depth understanding of digital media

  Experience leveraging industry standard planning tools & data sets to create data driven media plans and optimizations

  Strong analytics background: Able to triangulate between data, brand goals and opportunities

  Manage multiple stakeholders and multiple priorities, balancing short and long term needs and implications

  Strong knowledge of the typical processes and tools utilized by buying/investment teams across all media types, particularly TV, publishing, programmatic buying, reserve digital, social and search

  Has experience coaching or managing employees

  Effective communicator – able to leverage verbal and written communication to drive action.

  Operates with discipline: Relentless attention to detail and strong project management skills. Recognizes potential issues and problems, knows when to escalate and propose solutions, where possible. Takes clear ownership of assigned tasks.

  How To Apply

  Apply on www.pgcareers.com and complete both your application AND assessments as soon as possible as we're evaluating candidates daily. We encourage you to review the information here (https://www.pgcareers.com/hiring-process#assessment) for details on what to expect and our hiring process.

  Assessment Overview: If your skills match our requirements, you will be asked to complete an online assessment(s). Please review our Assessment Overview here (https://www.pgcareers.com/assessment-overviews) for more information on how to prepare. Assessment scores are valid for 12 months; to apply previous scores please click on the assessment link(s). If your score has expired, you will be prompted to re-write the assessments.

  Additional Information

  We are an equal opportunity employer and value diversity at our company. Underrepresented candidates including, but not limited to, People with disabilities, female, 2SLGBTQIA+ and/or Black, Indigenous, Asian, Latin, or two or more races are strongly encouraged to apply.

  P&G is committed to accommodating any applicant with a disability, as required by law, during the recruitment, assessment, and selection process. If you require a disability related accommodation in order to participate in the recruitment process, please click here (https://faq.pgwebtools.com/disability-accommodation-request/?fl_builder) to submit your request. If you require an accommodation for the assessment process: 1) submit your request, 2) complete the Peak Performance Assessment (not timed), 3) do not complete the Interactive Assessment until you have been contacted by Canada Talent Acquisition for documentation verification. Thank you in advance for your patience.

  Sponsorship for work authorization is not available for this role. It is the applicant’s responsibility to ensure they are authorized to work in the location to which they apply.

  P&G serves nearly five billion people around the world and has the strongest portfolio of trusted, quality, leadership brands, including Tide®, Pantene®, Pampers®, Gillette®, and Old Spice®. Join us to grow your skills as a world-class leader! P&G Canada is an accredited Indigenous Employer of Choice (2022) and has been named one of Canada’s Best Diversity Employers (2023), Canada's Top 100 Employers (2023), Top Employers for Canadians Over 40 (2023), Canada's Top Employers for Young People (2023) and Greater Toronto's Top Employers (2023)

  Job Schedule

  Full time

  Job Number

  R000097253

  Job Segmentation

  Experienced Professionals (Job Segmentation)

  Starting Pay / Salary Range

  $0.00 /

  P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship.

  The insight, innovation and passion of talented teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters.

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