About the Role

　　The Manager, Integrated Marketing will be responsible for supporting the Patient and HCP marketing strategy for growth brands and/or supporting Marketing Directors, for both HCP and Patient, for a launch brand, including the delivery of key strategic analyses and outputs to advise customer experience planning and execution within the Integrated Marketing & Customer Experience, US Pharma organization. This individual will report directly into a Brand Marketer and will partner closely with the HCP Marketers, Patient Marketers, and other strategic partners, to ensure that the Marketing Strategy and concepts are effectively orchestrated into the appropriate campaigns, tactics and experiences. The Product Manager will be responsible for contributing to the identification, the testing, and validation of creative concepts and messaging architecture, and contributing to the creation of assets, (ie CVA's (core visual aid), the brochure and/or TV ad (brand dependent). This role also can contribute to the integrated HCP Marketing HCP marketing plan, while serving as a collaborate with the Customer Engagement training and field leadership teams.

　　Your responsibilities include but are not limited to:

　　-Work effectively with the Marketing SPOC and the HCP Marketer to develop a cohesive and integrated brand marketing strategy and campaign grounded in customer insight for growth brands and/or supporting a Patient Marketer Director on this for a launch brand

　　-Establish brand-specific Patient domain expertise, and build engaging brand-centered content and concepts for adaption into personalized and tailored experiences

　　-Share and embed knowledge on standard processes to engage Patients and change behavior across the full brand lifecycle

　　-Execute upon best in class digital marketing strategies that align to brand goals, that are designed to enhance business results.

　　-Ensure digital plans are appropriately implemented and optimized.

　　-Cultivate an impactful team that proactively and effectively interfaces across key functions to achieve the product strategies and objectives

　　-Support and deliver the Patient integrated plan for the brand to achieve the Product strategy and objectives; define resourcing required and handling the allocated budget for Patient, collaborating effectively across strategic partners including PSS and Communications and Engagement

　　-Drive excellence in developing the lead asset for Patient (e.g., patient brochure/TV ad) through domain expertise to enable adaptation across the end-end experience, partnering closely with the Customer Experience Planning and Optimization team

　　-Provide business requirements and input into selecting the agency (AoR) for brand marketing (Patient) and partner with Operations to enhance agency relationship(s)

　　Collaborate with Product and other cross-functional teams on integrated plan and lead asset(s), as appropriate

　　Ethics and Compliance

　　-Work within Ethics, Risk and Compliance policies and procedures and ensure those around them do the same

　　-Work to ensure a diverse and inclusive environment free from all forms of discrimination and harassment

　　Key Performance Indicators

　　-Ability to drive product strategies

　　-Financial and budgeting efficiency

　　-Key product and customer metrics are achieved

　　-Patient insight and understanding is infused into product strategies and functional plans

　　-The lead asset(s) for Patient are quantified as being industry-leading to enable improved breakthrough and impact among the prioritized audience(s)

　　The pay range for this position at commencement of employment is expected to be between $130,400.00 and $195,600.00 per year; however, while salary ranges are effective from 1/1/23 through 12/31/23, fluctuations in the job market may necessitate adjustments to pay ranges during this period. Further, final pay determinations will depend on various factors, including, but not limited to geographical location, experience level, knowledge, skills and abilities. The total compensation package for this position may also include other elements, including a sign-on bonus, restricted stock units, and discretionary awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

　　This position will be located at the East Hanover, NJ site and will not have the ability to be located remotely.

　　Please note that this role would not provide relocation and only local candidates will be considered.

　　Diversity & Inclusion / EEO

　　We are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.

　　Accessibility and Reasonable Accommodations: Individuals in need of a reasonable accommodation due to a medical condition or disability for any part of the application process, or to perform the essential functions of a position, please let us know the nature of your request, your contact information and the job requisition number in your message:

　　Novartis: e-mail [email protected] or call +1 (877)395-2339Sandoz: e-mail [email protected] or call: +1-609-422-4098

　　Role Requirements

　　What you will bring to the role:

　　Education (minimum/desirable):

　　Bachelor's degree in related field is required

　　Experience:

　　-A minimum of 3 years experience in commercial Marketing with multi-functional experience in Pharmaceutical or Healthcare

　　-Demonstrated experience of using data, analytics, and customer insights to drive personalization at scale

　　-Experience supporting a new function!

　　-Experience in supporting impactful brands in highly competitive categories within the US; recent launch experience for blockbuster specialty treatments preferred

　　-Transformational Leader with strategic experiences to transform the business into next generation engagement

　　-Strong cross-functional leadership and ability to collaborate effectively with various collaborators and teams including Product, Communications, Legal, Regulatory, Compliance and Global

　　-Excellent written and oral communication skills with the ability to effectively communicate sophisticated ideas and information to a range of audiences and collaborators

　　-Meticulous with the ability to handle multiple tasks, priorities and deadlines!

　　Why Novartis?

　　766 million lives were touched by Novartis medicines in 2021, and while we're proud of this, we know there is so much more we could do to help improve and extend people's lives.

　　We believe new insights, perspectives and ground-breaking solutions can be found at the intersection of medical science and digital innovation. That a diverse, equitable and inclusive environment inspires new ways of working.

　　We believe our potential can thrive and grow in an unbossed culture underpinned by integrity, curiosity and flexibility. And we can reinvent what's possible, when we collaborate with courage to aggressively and ambitiously tackle the world's toughest medical challenges. Because the greatest risk in life, is the risk of never trying!

　　Imagine what you could do here at Novartis!

　　Division

　　US

　　Business Unit

　　MARKETING & CUSTOMER EXPERIENCE

　　Location

　　USA

　　Site

　　East Hanover, NJ

　　Company / Legal Entity

　　Novartis Pharmaceuticals

　　Functional Area

　　Marketing

　　Job Type

　　Full Time

　　Employment Type

　　Regular

　　Shift Work

　　No