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Senior Marketing Data Operations Specialist
Senior Marketing Data Operations Specialist-July 2024
Milwaukee
Jul 26, 2025
About Senior Marketing Data Operations Specialist

  Overview

  Baker Tilly US, LLP (Baker Tilly) is a leading advisory CPA firm, providing clients with a genuine coast-to-coast and global advantage in major regions of the U.S. and in many of the world's leading financial centers - New York, London, San Francisco, Los Angeles and Chicago. Baker Tilly is an independent member of Baker Tilly International, a worldwide network of independent accounting and business advisory firms in 145 territories, with 41,000 professionals and a combined worldwide revenue of $4.7 billion.

  Please discuss the work location status with your Baker Tilly talent acquisition professional to understand the requirements for an opportunity you are exploring.

  Baker Tilly is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, gender identity, sexual orientation, or any other legally protected basis, in accordance with applicable federal, state or local law.

  Any unsolicited resumes submitted through our website or to Baker Tilly US, LLP, employee e-mail accounts are considered property of Baker Tilly US, LLP, and are not subject to payment of agency fees. In order to be an authorized recruitment agency (\"search firm\") for Baker Tilly US, LLP, there must be a formal written agreement in place and the agency must be invited, by Baker Tilly's Talent Attraction team, to submit candidates for review via our applicant tracking system.

  Responsibilities

  The Data Operations Specialist manages the underlying data structure of the Marketing systems that store and process data. They work closely with both system administrators and end users across a range of disciplines to ensure that data is accessible, secure, and actionable. This is accomplished by building, managing and optimizing the overall data taxonomy, tagging and meta data strategy to enable standardized reporting.

  You will have the opportunity to:

  Develop and manage the Marketing data quality program and governance strategy for improving the reliability of data and its processes across core Marketing systems, includingAprimo / DAMClickUpcom tagging.Enable increased utilization and performance via business optimization strategies.Build and manage reporting processes.Monitor relevant KPIs to drive important insights.Participate in strategic projectsAssists with personalization program via relational messaging / targetingTargeted list pulls as part of integrated campaigns Perform other responsibilities as assigned

  Qualifications

  Successful candidates will have:

  3- 5 years' experience managing data:Strong understanding of managing the full data lifecycle.Understanding of the interaction between data flows and business processesExperience developing and implementing data quality and/or data governance programs.Self-starter with good analytics and communication skills.Experience with Aprimo and PowerBI a plus.

  Additional Information

  #LI-ER1

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