POSITION TITLE: Senior Manager, Insights, Strategy and Execution, India

　　REPORTS TO: BAI Lead India

　　DEPARTMENT: Business Analytics & Insights

　　LOCATION(S): India - Pfizer Center - Mumbai

　　GRADE PROFILE: J90

　　ROLE SUMMARY

　　Business Analytics & Insights (BAI) harnesses the power of data to drive robust analytical insights that inform some of Pfizer's most critical business questions. With colleagues across the globe, BAI's rigorous analytical expertise is depended on as the compass and decision support for the enterprise. Our dynamic, exciting team of subject-matter experts comes from diverse backgrounds and experiences, including market research, data science, digital analytics, finance and consulting. As a team, we collaborate to turn data into meaningful insights that will have a direct impact on patient's lives and the future of Pfizer as a data-driven organization.

　　The BAI Senior Manager, India, will partner with India country commercial teams to ensure the delivery of high-quality strategic business decision support. As a member of the Business Analytics & Insights organization, this colleague will partner with Commercial Finance, Digital COEs, Chief Business Officer COEs and other analytics functions as necessary to ensure all resources are fully and appropriately leveraged to deliver robust solutions to business issues.

　　The person in this role will be a proactive business partner with country or multi-country leadership team. He/she will develop and deliver the analytics and insights plan to support the adaptation of global strategies and tactics for the local market. This will include performance measurement, customer analytics, customer journey development, customer data mining and market research, as needed to uncover insights.

　　This role is dynamic, fast-paced, highly collaborative, and covers a broad range of strategic topics that are critical to our business. The successful candidate will join BAI colleagues worldwide that are constantly supporting business transformation through their proactive thought leadership, innovative analytical capabilities and their ability to communicate highly complex and dynamic information in new and creative ways.

　　ROLE RESPONSIBILITIES

　　Consultative partnership with India commercial Leadership as a strategic advisor, proactively engaging to identify and prioritize business challenges and develop analytically based solutions that enable informed decision making.Delivery of analytics & insights across the key business analytics domains:Primary Market Research - Framing of objectives, vendor identification & management, research parameters ownership, governance, oversight, outcome presentation & socializing (incl. strategic recommendations)Secondary data analytics - Ensure comprehensive understanding of market dynamics, including competitive insights, industry trends, market access dynamics and portfolio performances. Accountability to highlight key risks, challenges, watch-outs, opportunities based on thorough analysis of market trendsPromotion effectiveness & insights - Guide effective use of promotional resources, including delivery of customer segmentation, promotion resource allocation analysis, FF sizing / structure analytics, omnichannel analytics etc.Advanced analytics including predictive modeling, data science and artificial intelligence, machine learning, working in collaboration with Data Scientists Launch Excellence - Analytical launch planning including market opportunity assessment, customer targeting, micro-segmentation, message / position testing, analogue analysis, new launch GTM strategy and launch KPI trackingCustomer analytics & insights - Development of customer profiling, personas, predictive behavioral analytics, channel and content strategy, customer 360Data reporting - Identification of new data resources and partnership with Digital and PHEX teamsSupport execution of continuous improvement in analytic approaches across all brands and business unitsDrive knowledge management to identify and maximize cross category synergiesChampion 'data first' decision culture within Pfizer India organization

　　PROFESIONAL EXPERIENCE AND EDUCATIONAL REQUIREMENTS

　　Technical Skills

　　Strong expertise in Indian Pharma Market landscape, nuances, trends, GTM strategies and market prognosis across key therapy areas relevant for Pfizer India10+ years of research/analytics experience in Pharma Industry, experience with budget and resource allocation managementDeep understanding of Pfizer India business across portfolios and categoriesUnderstanding of Data Science capabilities and applications within Pharma industry, like RoI, predictive modeling, channel affinity modeling etc.Masters degree in quantitative discipline requiredUnderstands quantitative and qualitative research methodologies. Extensive experience in management of secondary data. Knowledgeable about study design and able to assess vendor technical capabilities.Proven ability to connect, integrate and synthesize analysis and data into a meaningful 'so what' to drive concrete strategic recommendations and enable commercial decision makingAbility to shape narrative through objective data driven analyses and align senior leadership with divergent viewpointsExpertise in the field of predictive analytics, advanced analytics, customer/omni-channel analytics, machine learning and artificial intelligence use-cases within Pharma industryPrevious demonstrated experience of business forecasting, incl. regressions analyses, market event analyses, monte-carlo simulations, uncertainties, scenario buildingFluent in English and/or French (written and spoken)Strong MS Excel and PowerPoint skills

　　PROFESSIONAL CHARACTERISTICS

　　Analytical Thinker: Understands how to synthesize facts and information from varied data sources, both new and pre-existing, into discernable insights and perspectives; takes a problem solving approach by connecting analytical thinking with an understanding of business drivers and how BA can provide value to the organizationStrong Data and Information Manager: Understands and uses advanced analytical skills/tools and leverages existing organizational analytics engine to produce data in a clean, organized way to drive objective insightsExceptional Communicator: Can understand, translate, and distill the complex, technical findings of the team into commentary that facilitates effective decision making by senior leaders; can readily align interpersonal style with the individual needs of customersRelationship Manager: Acts as a thought partner and brings forward recommendations/questions that influences stakeholders; builds robust and long-term strategic relationships with individuals from all levels of the organization, understanding individual goals and objectives to ensure future alignment of the entire portfolioInfluencer: Clearly articulates expectations, capabilities, and action plans; actively listens with others' frame of reference in mind; appropriately shares information with team; favorably influences people without direct authorityHighly Collaborative: Manages projects with and through others; shares responsibility and credit; develops self and others through teamwork; comfortable providing guidance and sharing expertise with others to help them develop their skills and perform at their best; helps others take appropriate risks; communicates frequently with team members earning respect and trust ofthe teamStrong Project Manager: Clearly articulates scope and deliverables of projects; breaks complex initiatives into detailed component parts and sequences actions appropriately; develops action plans and monitors progress independently; designs success criteria and uses them to track outcomes; drives implementation of recommendations when appropriate, engages with stakeholders throughout to ensure buy-inRole Model: Emulates the behaviors of BA's core competencies and fosters colleague collaboration to build and/or participate on high-performing teamsProactive Self-Starter: Takes an active role in one's own professional development; stays abreast of analytical trends, and cutting-edge applications of data

　　ORGANIZATIONAL RELATIONSHIPS

　　Provide the primary groups or key role(s) that this role will have interaction with as a regular part of the role responsibilities. Include any external interactions as appropriate.

　　India Commercial Leadership, incl. Country President, Category LeadsCommercial Teams (Marketing and Sales)Regional Data Science TeamsCross functional teams- including other parts of BAI, Medical, Finance, Commercial Operations, etc.External market research and analytics vendors, business consulting organizations

　　RESOURCES MANAGED

　　Financial Accountability

　　Manage budget and spending for Primary Market research, ad-hoc secondary data purchases, reporting and analytics contract resources

　　Supervision

　　Manage contingent workers as appropriate

　　Work Location Assignment: On Premise

　　Please Note : You will be governed by the service conditions and the employee benefits as are currently in force in the Pfizer Limited entity. Should you have any questions may connect with the Talent Acquisition (Cx) partner for this role.

　　Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

　　Marketing and Market Research

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