Senior Manager, Consumer Insights & Analytics - Marketing Analytics

　　Job Description

　　Kimberly-Clark is hiring a Senior Manager, Consumer Insights & Analytics - Marketing Analytics in Chicago, IL!

　　Relocation Assistance Provided!

　　Are you passionate about helping organizations accurately measure and optimize the impact of their marketing investments? Do you love finding innovative methods to optimize marketing effectiveness in this rapidly changing marketing landscape? Then we want you to join us in this exciting opportunity to help chart the future of how we measure and optimize our North America marketing, using your expert analytical skills and leadership ability to engage diverse perspectives and transform how we make decisions at Kimberly-Clark.

　　With your expertise in marketing analytics and measurement, as the Senior Manager, Consumer Insights & Analytics of Kimberly-Clark North America (KCNA) Marketing Analytics, you'll be part of a capabilities team that is creating and implementing world class marketing measurement that will guide growth-minded decisions and further a data-driven culture. You will help identify and create cutting edge marketing measurement tools, investigate deep strategic questions, influence and empower decisions across long-term and annual business strategies, predict sales growth from marketing and help drive marketing investment optimization.

　　As an influential business leader, you will build strong partnerships across the KCNA business including serving as a marketing analytics expert within the Insights & Analytics team and the broader Advance Marketing Capabilities team, with marketers, finance analysts and other key stakeholders.

　　In this role you will:

　　Develop and execute marketing analytics capabilities to measure and optimize KCNA's marketing investment.Bring best-in-class capability-building to the marketing performance and measurement ecosystem - from diagnostics, to leading indicators, to business impacts, and including holistic measurement of retail and national media.Collaborate closely with cross-functional teams to align marketing analytics capabilities with broader business objectives, fostering collaboration and effective decision-making.Collaborate with third party vendors and data science teams to develop and deploy cutting-edge models, predictive analytics and other data-driven solutions to enhance marketing strategies and measure investment.Execute KCNA meta-analyses and develops best practices across brands.Help train and drive best practices in the consistent application of marketing analytics across the KCNA organization.Stay at the forefront of industry trends, best practices and emerging technologies in marketing analytics, data science, and digital marketing, providing thought leadership and strategic recommendations for continuous improvement. Challenge the status quo and provokes organization to think differently about possible methods and solutions.Up to 10% travel may be required.

　　About Us:

　　At Kimberly-Clark, you'll be part of the best teams committed to driving innovation and growth. We're founded on 150 years of market leadership, and we're always looking for new and better ways to perform-so what can you do with that? There's no time like the present to make an impact at Kimberly-Clark. It's all here for you at Kimberly-Clark.

　　Led by Purpose. Driven by You.

　　About You:

　　You're driven to perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

　　To succeed in this role, you will need the following qualifications:

　　Bachelor's degree in marketing, business, statistics, mathematics or a related field. A master's degree or higher is preferred.7+ years of experience in marketing analytics, including extensive experience with optimizing, measuring and predicting the impact of marketing investments.Direct experience at a Consumer-Packaged Goods (CPG), retailer, media agency or supplier in executing advanced analytics solutions like market mix models, sales lift analyses and people-based measurement to optimize marketing investment.Innovative problem-solver who leverages marketing analytics to support strategic decision-making and challenge the status quo.Demonstrated success in driving business results through objective and fact-based analysis, understanding market dynamics, and translating consumer analytics into actionable strategies.Skilled in building and maintaining trust-based relationships with teams, stakeholders, and agencies to ensure alignment and continuous improvement.Performance-driven with a test-and-learn mindset, and a focus on critical thinking to assess, interpret, and integrate learning from multiple sources to drive better results in an agile way.

　　Total Benefits: For a complete overview, see www.mykcbenefits.com

　　Hybrid Work Arrangements: You're looking to make a difference. When and where it works best for you. And at Kimberly Clark, we're constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you'll experience Flex That Works, flexible work (hybrid) arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

　　And finally, the fine print....

　　For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

　　The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

　　Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.

　　Additional information about the compensation and benefits for this role are available upon request. You may contact 866-444-4516 - when prompted for employee ID, say "OTHER CALLER" - or [email protected] for assistance. You must include the six digit Job # with your request.

　　Veterans and members of the Reserve and Guard are highly encouraged to apply.

　　Kimberly-Clark will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clark's applicable mobility policies. The benefits/policy provided will decided in Kimberly-Clark's sole discretion.

　　#LI-Hybrid

　　Primary Location

　　USA-IL-Chicago

　　Additional Locations

　　Worker Type

　　Employee

　　Worker Sub-Type

　　Regular

　　Time Type

　　Full time