Overview

　　Responsible to lead Media Operations for Beverage for all markets in APAC (Thailand, Vietnam, Philippines, Malaysia, Singapore)

　　This role will be based in Hyderabad, India and will report to APAC Media Lead

　　Responsibilities

　　• Lead delivery of media AOP in partnership with media agencies

　　o Leverage PEP Total Connections Planning framework and integrate with agency Strategic Planning framework to deliver media AOP

　　o Establish learnings from consumer, category, competition & culture to define the growth challenge; define audience growth & identify audience insights

　　o Define experience strategy including big ideas, experience design and asset guidance

　　o Build AOP activation plan including budget allocations, tactical channel recommendations, media plan laydowns and KPIs

　　• Campaign monitoring & reporting

　　o Translate Media AOP activation plans into campaign plan and map deviations against Media AOP

　　o Establish clear media & digital KPIs for campaigns and enhance agency processes to track & report performance against set KPIs

　　o Elevate campaign monitoring & reporting framework and establish clear KPIs and timelines on in-campaign, real-time & post campaign metrics

　　o Contribute to efforts in enhancing campaign monitoring/reporting in partnership with agencies and vendors including real-time automated dashboards

　　• Execute media & digital reporting & analytics activities

　　o Establish/enhance processes to provide regular reports to marketing teams on media spends, share of voice, competitive media spend estimates, etc.

　　o Partner with media agencies & vendors to estimate competitive media spend and forecast scenarios for SOV/SOE for business requirements

　　o Leverage global and regional vendors and agencies to process regular & ad-hoc social listening reports to marketing teams; facilitate social listening for functions beyond marketing as required by the business

　　• Media Efficiency & Governance

　　o Partner with media agencies to deliver media productivity and inflation mitigation through more efficient strategies & better negotiations

　　o Leverage global / regional efforts to support media auditing and governance needs of the business; partner with media auditors to drive media efficiency & governance

　　o Contribute to ROI Engine initiatives (Marketing Mix Modelling) and leverage learnings to enhance communication impact and optimize media spend

　　o Leverage agency suite of tools to determine / right size media/A&M for brands as needed to inform budgeting decisions of marketing & finance teams

　　• Partner management

　　o Co-ordinate with agencies in markets and regionally in the execution and monitoring of media campaigns

　　o Enhance partner evaluation process for media agencies & execute regular agency evaluation in partnership with marketing teams

　　o On-going relationship build-up with key media/digital agencies, vendors and platforms

　　• Process management

　　o Create and evolve communication processes with Business Partners (project planning, workflow monitoring, quality checks, on-going changes)

　　o Improve existing processes based on frequent end-user and Business Partner feedback loop

　　o Support simplification, standardization and digitalization efforts (in cooperation with global and sector stakeholders)

　　Qualifications

　　• 9+ years of media/advertising/marketing experience required with at least 7 years in the media discipline

　　• Media experience with both media agencies & in client side media roles preferred; Operational experience from business servicing sector and/or consulting experience would be a plus

　　• Education: Masters in marketing or management or Media/Communication will be preferred.

　　• Strong leadership and influencing profile in line with Insights Leader of the future definition: Motivates action through fact-based, inspirational material

　　• Has a track record of identifying and championing new processes for improving fact-based decision making.

　　• Can synthesize multiple, disparate data sources into compelling growth strategies. Formulates a strong POV and can articulate future scenarios

　　• Strong collaborator: Interested and motivated by working with others. Actively creates and participates in opportunities to co-create solutions across markets; will be willing and able to embrace Responsive Ways of Working

　　• Knowing the Business Cold: Can easily see how media can improve businesses impact and frames up efforts and opportunities to inform business decisions

　　• Fluent English - obligatory