Description
Who are we?
Checkmarx is the leading application security provider, offering the industry’s most comprehensive cloud-native platform, Checkmarx One. Our products and services enable enterprises to shift everywhere in order to secure every phase of development for every application. We are proud to collaborate with more than 1,800 customers, including 60% of Fortune 100 organizations.
What are we looking for?
Checkmarx is seeking a talented Regional and Partner Marketing Manager to join the Americas Marketing team. In this role, you will be responsible for shaping and executing the Americas marketing strategy for Checkmarx, focusing on planning, implementing, and assessing integrated demand generation programs both directly and with partners. We are seeking a dynamic and proactive marketing professional to contribute to the success of our B2B marketing campaigns.
* Preferred location: Central US *
How will you make an impact?
The selected candidate will play a key role in the development and execution of marketing campaigns and program strategies to drive demand for Checkmarx. This role reports to the AMS Regional & Channel Marketing Leader.
Collaborate with Americas Sales, Marketing, and Channel teams to gather territory requirements and develop marketing campaign plans to support regional pipeline, goals, and objectives.
Translate go-to-market strategies and identify opportunities into actionable and measurable marketing campaigns and programs, including Account-Based Marketing (ABM) tactics.
Oversee the Partner Marketing MDF Program in alignment with the partner program.
Focus on various marketing tactics, including ABM initiatives, partner marketing, events, social media, email marketing, webinars, lead tracking, reporting, and continuous optimization.
Measure project success against goals, ensuring completion on time and within budget. Report on opportunity pipeline and relevant metrics, Key Performance Indicators (KPIs), Return on Investment (ROI), and overall insights.
Communicate with the sales team to secure buy-in, understanding, and participation in marketing campaigns and programs.
Provide support for global events when necessary.
Research, select, negotiate, and manage vendors and services as required.
Requirements
What is needed to succeed?
2-4 years of experience in B2B campaign creation, with a focus on corporate or field-level marketing. This should include 1-2 years of experience in a Partner Marketing role.
Experience in marketing security software is a plus!
Proven track record of successfully developing integrated campaigns/programs, including ABM tactics, from inception to completion.
Ability to work independently in a fast-paced environment; must be high energy, motivated and a self-starter
Strong strategic and analytical skills, with the ability to leverage data for insights and successful communication.
High proficiency in Salesforce, Hubspot, and/or other CRM/automation tools.
Excellent written and oral communication skills.
Willingness to travel up to 25% for industry tradeshows, events, and regional meetings as needed.
What we have to offer
Competitive salary
Medical, dental, vision
Matching 401K plan
Culture of community and opportunity to work in a growing organization
Room for career growth and professional development
Training and educational opportunities
Checkmarx is an Affirmative Action and Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status, or other characteristics protected by law. Checkmarx will only employ those who are legally authorized to work in the United States for this opening.