Job Title: Senior Brand Manager, MY

Location: Malaysia

About Ice Cream

Ice Cream houses have some of the most iconic brands in the world – Magnum, Wall’s, and Ben Jerry’s. As the largest ice cream company in the world, we have over 100 years of experience in spreading joy and happiness. The ice-Cream brand creates happier moments within the communities where we operate and continually innovate to bring ice creams that excite.

Who we are looking for

Ice Cream plays a key role in driving strong growth momentum in the region and we need great people to help us achieve it. We are looking for a driven, proactive, creative and resourceful Senior Brand Manager who will make this ideal future a reality for the business. The successful candidate will be responsible for building stronger purpose-driven brand equity for our brands (“Happy People, Happy Planet”), driving brand power, innovation, branding, communication and performance tracking and ensuring excellent consumer experience across the full funnel and partnering with markets for strategy deployment to propel the growth of Ice-Cream . The culture is key and we are looking for someone who enjoys bringing their best self to work and their team.

The Purpose of Role:

This is an exciting opportunity to lead and drive Unilever’s growth engine into the future! We're looking for a driven, proactive, creative and organized Senior Brand Manager who will be responsible for leading the activation of our brand strategy in Malaysia across consumer facing channels.

Using breakthrough thinking and category, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio. This is a role of high strategic importance for the assigned portfolio. You’ll be part of the global marketing team working across a range of varied and exciting brand projects, from our big bang national advertising campaigns, through to building a standout brand experience across direct-to-consumer channels.

Team Structure:

Reporting to: Marketing Manager

Direct reports: NA

Indirect reports: NA

Key Responsibilities:

Lead the development of the Brand Marketing Plan.

Lead a multi-functional team to implement plans in the marketplace and monitors the performance of the support plans.

Lead in innovation, activation, advertising, and promotion for deployment of Brand Marketing Plan and budget.

Analyze brand Profit and Loss (PL) and drive profitability of the brand.

Lead in ongoing analysis and review of consumer, category, channel/customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunity.

Build productive working relationship with customer development/sales team, Consumer Market Insights, regional category team, finance, and supply chain to manage brand’s day to day operations, and external partners and agencies.

Support creation of the National Category Building Plan based on viewing Category Strategy through the lens of the local market reality.

Provide input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance (6Ps). Recommend solutions and implement improvements to meet annual targets.

Involve in launch management, building launch plans, customer sell-in and legal and regulatory issues.

Manage the assigned brand’s new product launch assessment and deployment in the local market, including PL, pricing, place and positioning.

Key Stakeholders:

Internal

Global Brand custodians

Local and Global Cross-functional teams - Supply Chain, Finance, Customer Development

Local marketing expert team (Market Research, Digital, Media, etc)

External

Customers, Creative and Media agencies, Tech Partners

Travel:

No travel is required.

What You’ll Need to Succeed

Bachelor’s Degree in Marketing or equivalent.

Minimum 7 years’ experience in brand/product management/marketing, preferably in the consumer goods industry.

Marketing leadership experience.

Proven track record of delivering topline and marketing KPIs (driving share and penetration).

Leading a cross-functional leadership team.

Experience in managing agencies

Experience in managing digital channels and programs: Digital demand creation and fulfillment.

Proven experience in developing and implementing effective and integrated brand plans.

You are always obsessive in consumer Intimacy and completely immersed in the world of the consumer, intimately understanding consumers current needs and curious about future needs.

You embrace a high growth mindset with strong love for consumers, shoppers and customers.

You are excellent in communication channel management with an integrated program of brand communication in the most cost-effective way.

You are equipped with media savvy particularly in digital marketing and know-how.

You are experienced in proven project and budget management.

You are knowledgeable in an end-to-end marketing management, ability to understand the big picture but also comfortable with details and managing the operations.

How to Apply:

Please apply online and add your updated resume. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application if shortlisted.

For Internal only: Please apply online and add your PDPs and Talent Profile. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application. By applying for this vacancy, you are confirming that you have made your Line Manager aware of your application and that you are at a point in your career with Unilever where it is appropriate for you to be applying for other positions.

About Unilever:

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas, and disrupt processes: use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, many Malaysian households use our products to feel good, look good and get more out of life-giving us a unique opportunity to build a brighter future.

Every individual here can bring their purpose to life through their work. Join us and you will be surrounded by inspiring leaders and supportive peers. Among them, you will channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we will work to help you become a better you.

Unilever es una organización comprometida con la equidad, la inclusión y la diversidad para impulsar los resultados de nuestro negocio y crear un futuro mejor, cada día, para nuestros diversos empleados, consumidores globales, socios y comunidades. Creemos que una fuerza laboral diversa nos permite igualar nuestras ambiciones de crecimiento e impulsar la inclusión en todo el negocio. ¡En Unilever estamos interesados en que cada individuo traiga su 'Whole Self' al trabajo y esto te incluye a ti! Por lo tanto, si necesita algún requisito de soporte o acceso, le recomendamos que nos avise en el momento de su solicitud para que podamos apoyarle a través de su viaje de reclutamiento.

Job Category: Commercialisation

Job Category: Marketing

Job Category: Márketing

Job Type: Assistant Brand Manager / Specialist

Industry: UnileverExperiencedProfessionals