Home
/
Comprehensive
/
Senior Brand Manager, Jack Daniel's Family of Brands
Senior Brand Manager, Jack Daniel's Family of Brands-February 2024
Barcelona
Feb 21, 2026
About Senior Brand Manager, Jack Daniel's Family of Brands

  Meaningful Work From Day One:

  The responsibility of the Senior Brand Manager Jack Daniel's Family of Brands Iberia (SBR) is to formulate and drive the strategic development and execution of Iberia area-specific brand strategies and, plans across the Jack Daniel's Family of Brands portfolio, to deliver agreed levels of profit as well as reaching qualitative brand targets for the area. In doing so, this role will manage brand team members who will support the development of the brands. SBR will collaborate with multiple internal stakeholders, including the regional and global brand teams, European Travel Retail staff, other Brown-Forman and European colleagues as well as agency and research/other service providers to streamline the process of brand management within Spain. The role is the instrumental part of the Iberian organization for Jack Daniel's Family of Brands, key partner for Sales, Finance, Trade-marketing, BBI & IMC.

  The person will play an important role, involved in formulating Jack Daniel's Family of Brands long-term strategies and objective to build a reputation as an entrepreneurially spirited company built on trusting relationships that is dedicated to the pursuit of excellence while focused on achieving sustainable long-term profit growth.

  Manages and develops the key trademark in Brown-Forman portfolio (Jack Daniel's Family of Brands) in the complex geography of Iberia with different RTM model (OD in Spain & Distributor partners in Portugal & Andorra, Gibraltar).

  What You Can Expect:

  Develops and agrees Jack Daniel's Family of Brands long-term brand strategies for the markets in collaboration with regional and, global Brown-Forman brand teams as well as DP teams and marketing staff.

  Defines and communicates yearly brand plans to the OD Spanish organization as well as Partners markets DPs organization and, oversees their execution to ensure best-in-class implementation in On- and Off-Premise. Ensures delivery of expected profits by brand.

  Responsible for sustainable improvement of the key consumer metrics.

  Manages evaluation of performance/effectiveness of brand-building activities executed in market.

  Evaluates and recommends current and future opportunities in the market.

  Demonstrates expertise of internal and external factors affecting a local market with a special focus on consumer dynamics.

  Provides guidance and input into local agency relationships by brand in collaboration with DP marketing staff and regional brand leaders (if necessary).

  Manages and develops Jack Daniel's Family of Brands brand-marketing team & collaborates closely with TMM to influence the development TM organization including Brand Ambassador Jack Daniel's Family of Brands.

  Provides support and develops DP marketing talent with a consistent focus on improving the brand effectiveness and efficiency.

  Ensures effective brand-related training, on-boarding and professional/personal development of the marketing team members.

  Become an expert of the different financial elements that affect the P&L management and, monitor and control the A&P budget.

  Actively seeking consumer, brand and, business insights to help evolve the brand.

  Manage a team of 3 people: 2 Brand Managers and 1 trainee.

  Communicate internally Jack Daniel’s strategy and, bring on-board the commercial team. Understand and, build on learning from other departments.

  What Makes You Unique:

  Experience in Marketing in FMCG

  Experience in the Spirits industry

  Strong knowledge of the Spanish On Trade channel dynamics

  Strong oral & written communication in Spanish & English

  Good Excel, PowerPoint and, Word skills

  Good knowledge level of marketing disciplines: Market analysis, strategy & marketing mix development incl. communication & media, project management

  Business Acumen & entrepreneurial thinking

  Good analytic and, strategic understanding

  Proven record in digital/online/social media and, PR

  Trade Marketing, Understanding of Sales and Finance Management

  Fluent English and Spanish speaking and writing

  Strong analytic and strategic capabilities

  Strong communication skills

  MS Office applications / IT literate / Google Drive tools

  Time management and organizational skills

  Project Management, Presentations, Listening

  Belief system: think out of the box, marketing starts with an insight, sharing best practices, passion and, courage, PMA (positive mental attitude)

  Who We Are:

  We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

  Many Spirits, One Brown‑Forman- We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.

  Cultivating a Caring Culture- We know that our strong culture is one of the many reasons people love working at Brown‑Forman.

  Enriching Life. Enriching Careers- At Brown‑Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognized as a Great Place to Work® in countries around the world.

  What We Offer:

  Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

  #LI-IB1

  Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

  Business Area: Europe Division

  City:Barcelona

  State:

  Country: ESP

  Req ID: JR-00007248

Comments
Welcome to zdrecruit comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
SIMILAR JOBS
Behavioral Health Clinician- Inpatient Adult
Behavioral Health Clinician- Inpatient Adult Job Ref 2400023 Category Behavioral Health Job Family Behavioral Health Clinician Department Adult Overflow Unit Schedule Part-time Facility Behavioral He
Software Development Engineer
Amazon is one of the largest employers on the planet with hundreds of thousands of employees across the globe. Come join us in our journey to deliver solutions for one of the most complex domains in
Senior Environmental Planner/Project Manager - Water Focus
Rincon Consultants, Inc. is seeking a Senior Environmental Planner/Project Manager in the Water Resources Sector with experience in CEQA/NEPA for water infrastructure projects. This role will be resp
ARENA EVENT CLEANER
Overview Position Summary Details The Event and Post Event Cleaner provides the cleaning and stocking supplies and upkeep of an assigned area within an arena, sport stadium, convention center or othe
COOK (FULL TIME & PART TIME)
We are hiring immediately for full time and part time COOK positions. Location: Florida Atlantic University- 777 Glades Road, Boca Raton, FL 33431 Note: online applications accepted only. Schedule: F
Internship - Tax (Multiple Positions)
About the Department At Novo Nordisk, our Finance and Operations team is the engine that elevates holistic commercialization of our products. The Finance and Operations team works closely with the bu
Engineer I
Building a career at Granite may be the most valuable thing you could do...Are you interested in the opportunity to work for an industry-leading company that will give you the experience and exposure
Sr. Vendor Manager, Kitchen
Amazon is looking for a driven, customer focused, team-oriented, and analytical leader to join the Kitchen team.The Sr. Vendor Manager will be responsible for the total P&L of a category within K
Certified Occupational Therapy Assistant (COTA)
DescriptionJoin Our Passionate & Purposeful In-House Therapy Team!Certified Occupational Therapy Assistant (COTA): PRN & Flexible Schedules AvailableWe are seeking a PRN COTA (Certified Occup
Sales Executive II
At Travero, we believe there is always a way to get to YES ; that innovative thinking can overcome any challenge; that being a good partner means delivering – every time; that silos are something you
Copyright 2023-2026 - www.zdrecruit.com All Rights Reserved