Description
Amazon Pay, one of the fastest growing businesses within Amazon, is looking for a dynamic and data-driven Senior B2B Marketing Manager to join the EU Marketing team. With Amazon Pay, more than 300 million customers can use their Amazon account to make purchases or payments, using the payment methods they already use with Amazon. By sharing the ease and simplicity of selling to an Amazon customer, we help merchants grow their registered customer base and increase their sales.
The Sr B2B Marketing Manager will own marketing programs that generate demand and drive acquisition of merchants for Amazon Pay. You will analyze channels performance, develop marketing mix strategy, invent and build new initiatives, and execute across all channels (Events, Paid media and social, Affiliates, Content syndication, Display advertising, Video, Amazon owned and operated channels etc.). The successful candidate is data-driven, comfortable with ambiguity, with strong attention to detail, and an ability to work in a fast-paced and ever-changing environment, with solid project management experience to ensure campaigns are flawlessly delivered on time and on budget. Reporting to the Head of EU Marketing, this role is a key member of the EU Marketing team and will work closely with our central marketing functions and EU commercial leaders.
Key job responsibilities
• Develop impactful multi-channel campaigns that resonate with identified audiences and achieve clearly defined business goals
• Manage inbound strategies and tactics across all digital channels with data driven decisions and optimizations for efficiency, including improving conversion rates
• Expand our digital marketing practice by driving best practices, designing more sophisticated approaches to creating incremental demand and methodically testing and learning
• Collaborate with internal teams to evaluate, test, and refine the end-to-end digital channel customer experience
• Measure and report on results, identify trends/insights and optimize spend and performance based on the insights across campaigns and programs to achieve KPI’s
• Lead yearly and quarterly marketing planning process, manage budget
• Build strong collaborative relationships with stakeholders in Sales, Account Management and GTM teams, including senior leaders across US business
We are open to hiring candidates to work out of one of the following locations:
Luxembourg, LUX
Basic Qualifications
8+ years of developing and managing acquisition marketing or channel programs experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience developing and executing campaigns across a multitude of timezones and languages
Preferred Qualifications
Experience driving direction and alignment with large cross-functional teams and agency partners
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Exceptional written and verbal communication skills, capable of owning and writing complex documents and presenting/influencing senior stakeholdersProactive and highly organized, with strong time management and planning skills. Ability to drive multiple initiatives in parallel.
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.