Description

　　Develop and implement impactful search engine marketing (SEM) strategies to boost brand visibility and generate leads.

　　Manage and optimize paid search campaigns on platforms like Google Ads and LinkedIn Ads.

　　Conduct thorough keyword research for optimized campaign performance.

　　Monitor and analyze campaign metrics, including CTRs, conversion rates, and ROAS.

　　Lead multichannel Account-Based Marketing (ABM) campaigns, focusing on strategic accounts.

　　Generate reports regularly, offering actionable insights for campaign enhancement.

　　Collaborate with cross-functional teams to align landing pages and ad creatives with marketing goals.

　　Implement conversion rate optimization (CRO) techniques for improved user experience and conversions.

　　Stay updated on industry trends and emerging technologies in search engine marketing.

　　Utilize HubSpot or similar tools for lead generation and nurture campaigns.

　　Collaborate with the marketing team for effective e-commerce marketing strategies.

　　Requirements:

　　Bachelor’s degree in marketing, advertising, business, or a related field.

　　2+ years of search engine marketing experience, preferably in a dynamic digital marketing environment.

　　Proven experience in developing and executing ABM campaigns.

　　Proficient in managing B2B paid search campaigns across major platforms.

　　Track record of exceeding KPIs in SEM campaigns.

　　In-depth knowledge of keyword research tools and SEM bid management.

　　Experience in landing page optimization for enhanced user experience and conversions.

　　Familiarity with CRO techniques and A/B testing.

　　Proficiency in HubSpot or similar tools for lead generation.

　　Strong analytical and problem-solving skills for data-driven optimizations.

　　Excellent written and verbal communication skills for clear presentation of ideas.

　　Requirements Digital Marketing, HubSpot, B2B Marketing Technology Doesn't Change the World, People Do.®

　　Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

　　Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

　　All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

　　© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https:///www.roberthalf.com/us/en/terms) .