Job Description :

　　Lone River Sales Specialist Job Description:

　　Ensures excellence in the delivery of plans and execution, in alignment with business performance objectives for the Diageo Beer Company (DBC)! This is primarily achieved through optimally leading, planning, influencing, training and selling to retailers & distributors throughout the state of Texas!

　　Management Responsibility

　　Reports to Distributor Manager – Lone River

　　This role is primarily field based calling on & selling to both retailers & the Ben E Keith branches within respective territories

　　Role Complexity

　　Texas is a very complex market with significant Chain & On-Premise influence

　　The convenience channel represents the largest contribution to overall beer sales having the largest number of retail outlets with the lowest distribution percentage for Lone River products

　　New entrants to the Ranch Water category increases category saturation and trial of these less than superior competitive products has potential to damage consumer confidence in this emerging category

　　Texas is a battleground state for Lone River with a large investment made on Diageo’s part. As such, this market has high expectations for large returns in distribution, brand exposure, & ROS growth

　　Financial Responsibility:

　　Deliver agreed-upon ABP depletion targets, NSV & Profit Targets

　　Lead trade A&P and T&E budgets for the defined area based on agreed-upon rate per case

　　Collaborate with & provide insights to wholesaler branch management on how to invest wholesaler tactical budgets that will generate the highest Return On Investment

　　Sales Route Responsibility

　　Visit an average of 30 accounts per week across all sales channels to sell in Lone River and drive simple & multiple distribution

　　Coordinate market visits with all distributors within assigned territory. Maintaining high visibility with distributor sales teams should be prioritized at all times. Objectives for Ride Withs should be to build relationships with key wholesaler personnel, operate off of a prioritized account list with the goal of closing the highest opportunity gaps first, generate excitement amongst wholesaler staff for Lone River brands & ensure distributor sales team are fully aware of and aligned to Lone River programming

　　Coordinate & attend sampling events on weekly basis

　　Responsibilities for Working With Distributors

　　Work collaboratively with Lone River Distributor Manager on the delivery of Diageo’s annual, quarterly and monthly Lone River execution targets

　　Influence and assist wholesalers in implementing the key sales drivers for assigned territory

　　Compile & present monthly program calendar, selling materials, tools & resources to branch level senior management ensuring full alignment & implementation of Lone River big bets

　　Present sales & marketing programs to distributor sales staff during general sales meetings

　　Ensure all resources are in place for and understood by distributors to implement sales & marketing programs

　　Take personal accountability for wholesalers’ alignment to program execution while being held responsible for end results

　　Develop & present insights for gap close plans where necessary and identify local growth opportunities as they arise

　　Have constructive conversations with distributor personnel when performance is off track to ensure we are building long term capabilities at the distributor.

　　Analyze on/off premise channels within territory to effectively plan and implement promotional activities

　　Assist in the planning and execution of kick-off meetings for innovation and programming initiatives as needed

　　Implement Monthly distributor review meetings to ensure alignment on all programs & goals

　　Build sales competencies & create strong working relationships

　　Worker Type :

　　Regular

　　Primary Location:

　　Diageo North America Dallas Texas

　　Additional Locations :

　　Job Posting Start Date :

　　2024-01-02

　　Salary Range:

　　Minimum Salary:

　　$56528

　　Maximum Salary:

　　$94213

　　At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.

　　With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

　　Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

　　With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

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