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Sales & Marketing Capability Consultant
Sales & Marketing Capability Consultant-March 2024
Cary
Mar 29, 2026
About Sales & Marketing Capability Consultant

  Career Area:

  Sales

  Job Description:

  Your Work Shapes the World at Caterpillar Inc.

  When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

  The Caterpillar Building Construction Product Division (BCP) is hiring a Sales and Marketing Capability Consultant , focusing on Retail Customers, leveraging both physical and digital solutions with our Caterpillar Dealers to help these customers succeed.

  Role Summary: drive focus with your assigned dealers on customers that purchase few machines or purchase infrequently. You will lead initiatives to increase revenue and growth for Caterpillar’s Construction Industries machine business to meet critical sales and marketing targets through dealer retail transformation. To achieve this growth, you will work closely with our dealers to improve retail marketing and sales capabilities, optimize the retail customer experience, and increase productivity and efficiencies while reducing distribution costs.

   

  What You’ll Do

  Manage dealer retail business transformation and retail journey steps, focused on physical proximity and digital channels to reach potential retail customers.

  Manage assigned dealer growth plan development, alignment, and execution, including budget aimed at expanding retail sales of prime products through transformation.

  Advise dealers on retail marketing, sales and customer-related strategies, systems, and processes.

  Counsel dealers in developing increased human performance capability such as identifying performance gap solutions.

  Advising on existing and potential customer experience issues and improvement measures such as recommending ways to enhance market coverage and customer experience through training, technology enabled and bundled solutions, etc.

  Consult with dealers on process improvement methods and assisting with process evaluation.

  Oversee and promote programs that increase sales while achieving price realization and profit margins.

  Lead retail specific projects at a dealer, region and/or global level for retail transformation.

  Continue to develop required proficiency level in the specified capabilities and skills.

  What You Have

  Extensive experience growing and executing sales and/or marketing plans and achieving results

  Experience in B2B and customer facing roles; experience consulting with dealers or distributors

  Skills in relationship building, value selling, problem solving, organization and project management

  Excellent verbal communication and presentation skills

  Ability and commitment to travel 50-75% of working time

  Top Candidates Will Also Bring

  Prior field experience

  Experience in B2B financial management, understanding profitability drivers and tactics for cost control

  Ability to translate challenging goals into clear action plans that deliver results

  Demonstrated ability to work on increasingly more complex assignments and provide direction to business partners on project assignments

  Self-starter with strong initiative, ability to work autonomously, positive attitude

  Works effectively in teams, making the team they are part of stronger

  Bachelor’s degree

  Additional Details

  The preferred work location for this position is Cary, NC; however, this position can work from a home location within the assigned territory.

  Territory: covers 8 dealers in the U.S. Northeast and Canada.

  States covered include:KY, WV, OH, PA, NY, ME, VT, NH, MA, RI, CT, NJ

  This position will travel heavily (50-75%) in region.

  Domestic relocation assistance is available.

  How We Support You (Employee Benefits)

  Our goal at Caterpillar is for you to have a rewarding career. We offer a total rewards package that provides day one benefits (medical, dental, vision, RX, and 401K) along with the potential of a yearly bonus. Additional benefits include paid vacation days and paid holidays (prorated based upon hire date).

  Your Work Shapes the World

  At Caterpillar, we believe each person is unique and valued, and are committed to ensuring that our workplace is diverse and representative of the many customers we serve around the globe. Different perspectives help us achieve our best work and come together to form a high-performing Caterpillar team that makes positive changes in the communities where we live and work.

  #LI #careers

  Relocation is available for this position.

  Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.

  Any offer of employment is conditioned upon the successful completion of a drug screen.

  EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

  Not ready to apply? Join our Talent Community (http://flows.beamery.com/caterpillarinc/talcom) .

  There’s more to work at Caterpillar than just the work itself. We hire smart, friendly people and it shows in our culture. We hold ourselves to high standards and make sure our values of integrity, excellence, teamwork, commitment and sustainability come to life in the way we work. We make sure our employees feel continuously challenged while also supported. We provide professional growth opportunities, including leadership programs. We celebrate the diversity of our team, while also working together as one Caterpillar.

  Our culture, like everything at our company, is made possible by each employee’s contribution. Person by person, we create the environment we work in, and we are proud of the Caterpillar we’ve built.

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