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Sales Development Associate CX
Sales Development Associate CX-January 2024
Tokyo
Jan 13, 2026
About Sales Development Associate CX

  We help the world run better

  Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.Apply now!

  Key Responsibilities & Tasks

  OUTBOUND:

  The purpose of this position is to extend SAP's market coverage in each segment for CX Software License by generating new pipeline through:

  executing Targeted Outbound Campaigns via phone, and email

  accelerating pipeline and increasing conversion by executing programmatic recycled (discontinued / disqualified leads) and reconstituted nurturing (aged pipeline)

  For targeted outbound campaigns, leads will be qualified according to the applicable methodology, and handed over to Sales using standard global process.

  Various aging leads and opportunities could be potentially assigned for nurturing with return back to the Sales Executive for Closure.

  The Sales Development Associate will be co-located in the Digital Hub. They will be joining in territory and account planning to support the team and will be the future candidate pool for transition into sales roles.

  Campaign Execution & Lead Management

  Plan and execute call and e-mail activities to generate Leads using the most efficient means together with manager/expert

  Support and cooperate with Field Marketing, Solution Specialists, Account

  Executive, Midmarket Sales Executive (MSE) Management

  Align with Sales colleagues for most effective territory planning and execution, covering all routes to market

  Generate and Qualify leads through proper means (cold calling, phone campaigns, email actions, etc.) in alignment with management

  Pass qualified leads to Sales resource for sales stage execution

  Regularly review lead pipeline and progression. Proactively give qualitative and quantitative feedback to Marketing on campaigns using standard procedures and reports

  Opportunity and Lead Nurturing

  Support on follow up on aging/stagnant leads and help to identify opportunities to re-energize back into an active sales cycles

  Plan call and e-mail activities in close alignment with Sales for most efficient opportunity acceleration

  The DNA will have the same KPIs as Sales, based on Pipeline & Revenue

  Data entry in the IC Web Client/ CRM system

  Document all, the campaign execution and lead/opportunity management activities using the adequate systems correctly in alignment with expert/manager

  Training & Enablement

  Assist in activities to enhance demand generation and product/solution skills

  Be active part of either classroom, e-learning, virtual classroom or mentor-lead activities

  Complete and qualify on all Level 1 enablement activities within 3 months and Level 2 activities in 12 months.

  Experience & Educational Requirements

  Experience & Language Requirements

  Minimum 2 years experience in Demand Generation or Inside Sales environment

  Preferabley TeleMarketing experience, specifically high volume phone-centric work

  High volume activity working environments, involving phone and a CRM / contact management system

  Business level English

  Business level Japanease

  Education

  Bachelor or equivalent business experience

  We build breakthroughs together

  SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.

  We win with inclusion

  SAPs culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone regardless of background feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.

  SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: [email protected]

  For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy (https://one.int.sap/me@sap/jobs_at_sap#17498858-1050-415e-8d82-21f91655666b_96fc) . Specific conditions may apply for roles in Vocational Training.

  EOE AA M/F/Vet/Disability:

  Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

  Successful candidates might be required to undergo a background verification with an external vendor.

  Requisition ID: 377562 | Work Area: Sales | Expected Travel: 0 - 10% | Career Status: Graduate | Employment Type: Regular Full Time | Additional Locations: Japan#LI-Hybrid.

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