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Public Health Marketing & Digital Communications Campaign Outreach & Stakeholder Engagement Lead
Public Health Marketing & Digital Communications Campaign Outreach & Stakeholder Engagement Lead-April 2024
Reston
Apr 2, 2026
About Public Health Marketing & Digital Communications Campaign Outreach & Stakeholder Engagement Lead

  Description

  Summary Description :

  ICF, Inc., is seeking a communications professional with prior public health campaign experience to lead outreach and stakeholder engagement efforts for a public health campaign geared to help reduce the stigma associated with mental health while seeking to increase the rate at which individuals seek mental health support. The end-goal of this public health campaign is to contribute to a population-wide reduction in deaths by suicide and suicide attempts. This is a contract position supporting a large US government agency.

  While the Outreach & Stakeholder Engagement Lead will collaborate with 6 – 7 other team members, this position will also work closely with mental health subject matter experts to collaboratively disseminate evidence-based content for the campaign. End products will include virtual and live events, social media content, infographics, email blasts, flyers, videos, podcasts, and other marketing products.

  Duties and Responsibilities:

  Manage the dissemination of products developed to inform and educate target audiences about mental health stigma. This could include, but not be limited to, products such as press releases, brochures, website content, social media content, videos, events, TV and radio PSAs, speeches, briefings and talking points, newsletters, and branding materials.

  Work with team members and mental health subject matter experts to support and provide input to the development of campaign products.

  Develop and implement tactical communication plans and strategic partnerships to deliver information and promote awareness of client programs and initiatives.

  Conduct outreach activities such as public relations events, conferences, and presentations (in-person and virtual) to enhance the dissemination of information to stakeholders and obtain stakeholder feedback.

  Develop and maintain relationships with key stakeholders on behalf of the client to build a grassroots movement.

  Actively contribute to strategic planning, monitor project progress, and provide regular reports on stakeholder engagement metrics and other key performance indicators.

  Through strong oral and written communication skills, educate consumers, providers, other partners and stakeholders about campaign objectives.

  Review all public-facing communications for accuracy and quality.

  Ensure client products adhere to the APA and client-specific style guidelines.

  Ensure all digital products are 508-compliant.

  Attend promotional events as directed by the client.

  Provide content to monthly performance reports (accomplishments, expenditures, obstacles, etc.).

  Minimum Qualifications:

  Minimum of a BA or BS in Marketing, Communications, Journalism, English, Public Health/Health Communications, or other similar degree.

  8+ years of demonstrated experience performing the duties and responsibilities as listed above in a federal setting.

  8+ years demonstrated ability to build and maintain strong stakeholder and partner relationships.

  5+ years experience working with national dissemination channels.

  8+ years experience communicating effectively (speaking and writing) to diverse audiences to convey public health-related processes, problems, and solutions.

  Prior experience as a federal contractor.

  8+ years of experience with website content management systems, like Sitecore.

  Professional Skills:

  Ability to demonstrate strong organization skills to manage multiple timelines and complete tasks quickly within the constraints of client timelines and budgets.

  Ability to demonstrate the capacity to collaborate easily with peers, managers, and clients while leading program development to a completed and successful solution.

  Prior experience managing Facebook, X (Twitter), and Instagram business accounts.

  8+ years proficiently using Microsoft Office products (Outlook, Word, PowerPoint, SharePoint, and Teams).

  Beneficial Qualifications (Education, Certifications, Experience, Skills):

  MA or MS in Marketing, Communications, Journalism, English, Public Health/Health Communications, or other similar degree.

  Experience developing content for comparable multi-channel public health promotional campaigns.

  Experience with Adobe Creative Cloud, including InDesign, Illustrator and Photoshop.

  Prior experience developing Section 508 compliant products and remediating existing products for 508 compliance.

  Prior experience producing products that comply with Associated Press and APA Style Guide guidelines.

  Working at ICF

  ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

  We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO & AA policy (https://www.icf.com/legal/equal-employment-opportunity) .

  Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation please email [email protected] and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more about non-discrimination: Know Your Rights (https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf) and Pay Transparency Statement .

  Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position. The pay range for this position is:

  $63,511.00 - $107,968.00

  Nationwide Remote Office (US99)

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