About the job

　　The Programmatic Strategist works closely with Media and Analytics teams to maintain quality control of active and upcoming programmatic campaigns, continuously measures and optimizes performance against client goals, plays a key role in the creation of innovative media plans, and evaluates existing and emerging supplier partners.

　　Job function:

　　Ownership of programmatic campaigns for assigned accounts, including updating media planning tools; interacting with self-service and co-managed partners; managing campaigns in DSPs such as Trade Desk, Google DV360, and PulsePoint; continuously monitoring and optimizing campaigns; performing post-buy analyses and recommendations. Research, strategy, planning, and presentation of innovative Programmatic plansActive monitoring of campaigns and ongoing optimization to improve campaign delivery and performanceMedia authorization, supplier partner interaction, and reconciliationPassion for mentoring junior staff on campaign executionLiaising with creative agencies and production teams to manage deliverablesCrafting post campaign insights, reports, and presentationsDeveloping and fostering strong relationships with supplier partners and clientsStaying apprised of industry standards, new media programs/trends, and competitive landscapePlaying an active role in team-level goals, including custom audience creation, AI and custom algorithms, post-cookie future, and more. 1-2 years media planning experience

　　Desired outcomes and Requirements:

　　Bachelor's degree with 3.0 or higher GPA or equivalent work experienceExpertise in Programmatic planning and optimization, with recent hands-on experience in DSP platforms such as Trade Desk, Google DV360, PulsePoint, etc. Passion for building relationships with programmatic partners, including the ability to negotiate favorable rates and makegoodsAbility to represent programmatic team during weekly reporting and status calls with clientsCultivation of strong technical and problem solving skills, including industry-leading expertise in DSPs such as Trade Desk, Google DV360, PulsePoint, and more. Ability to coach and mentor junior team membersCreation of insights that tell a clear and comprehensive storyInterest in building vertical (e.g. pharma, eComm, Retail, B2B) expertiseSupporting Senior Strategist and Supervisor roles with New Business PitchesBeing informed and engaged in current events and trends that affect programmatic & media, sharing with the programmatic team and continuously asking questions.

　　Top skills for this role

　　Build these skills listed on the job description or by the job poster.

　　Negotiation

　　Programmatic Media Buying

　　Problem Solving

　　Teamwork

　　Programmatic Advertising

　　Media Planning

　　Strategy

　　Trading

　　Relationship Building

　　Presentation Skills