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Product Marketing Strategy Manager
Product Marketing Strategy Manager-May 2024
Plymouth
May 28, 2026
About Product Marketing Strategy Manager

  Product Marketing Strategy Manager |       DuraMag |       Nashville, TNRegular Employee | Salary Non-ExemptWho we areAt  we are driven to deliver, and as the North American leader in specialty vehicles, our portfolio of last-mile delivery vehicles, work trucks, and motorhome chassis brings people, goods, and services where they need to be.We are strengthened by nine industry-leading brands -- , , , , , , , , and . Over 4,000 employees across ten states and two countries work independently and together as one team under Shyft, building chassis, vehicle bodies, and accessories that improve every route, every run, and every ride.Empowered by a supportive, inclusive, and highly entrepreneurial culture, every person behind our brands is given the tools they need to make a positive contribution to the company, their community, and their families. Together under the Shyft umbrella, our teams drive new synergies that bring innovations to life on the road - for an experience that is safer, more satisfying, more rewarding all around.and millions of miles behind us, we continue to charge forward - leading the commercial vehicle transition to electric, innovating across all our brands, and earning our position among Fortune's 100 Fastest Growing Companies.What you'll do

  As the Product Marketing Strategy Manager for , a growing brand under , you will play a pivotal role in driving the planning, development, and growth of Magnum from a regional to a national brand within the truck accessories sector.Your role as Product Marketing Strategy Manager will also involve using your keen eye for innovation to develop, oversee, and manage the product marketing strategy for Magnum in the areas of product management and strategic planning.You will also:Introduce new truck body accessory productsOversee product revisions to ensure a cutting-edge product lineDrive the marketing and social media strategies to increase brand awareness and salesCollaborate with design through creating style sketches and storyboardsPartner cross-functionally to ensure a smooth product development scheduleIntegrate sales and merchandise plans and forecast optimal sales quantitiesProvide strategic direction for the product range aligned with business expansion goalsCommunicate the assortment strategy during the concept, design, and development phasesOwn the Product Development Milestone MeetingsDeliver updates to management and seek timely approvalsCreate business requirements documents (BRDs)Ensure effective cross-functional communicationCo-develop marketing and annual budget plans for the brandLearn more about The Shyft Group and Magnum Truck Racks by exploring the Learn More section below.What you need to be successful

  High School Diploma or GEDEight or more (8+) years of sales, product management, or product marketing expertise within the truck industryExperience within the aftermarket segment (Preferred)Proficiency in Microsoft Office, particularly Word, Excel, PowerPoint, and TeamsStrong analytical skillsAbility and willingness to travel up to 40%Learn MoreThe content below is exclusively available on our careers site job description:The Shyft Group

   

   

  Magnum Truck Racks

   

  Why The Shyft Group?We believe that when our people thrive personally and professionally, our business thrives. We are committed to offering comprehensive benefits programs that stay healthy, feel secure, and maintain a work/life balance.          Stay Healthy: 

  Medical and Rx Plan 

  Health Savings Account 

  Dental and Vision Plan 

  Healthcare Flexible Spending 

  Wellness Plan    Financial Security: 

  401 (k) Retirement Savings 

  Short and L

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