HOW MIGHT YOU DEFY IMAGINATION?

　　Amgen is one of the world’s leading independent biotechnology companies. For over 4 decades, Amgen has pioneered biotechnology breakthroughs, to bring state-of-the-art medicines from laboratory to the patient. Amgen has not only discovered and developed innovative human therapeutics but has invested in cutting edge manufacturing capability and support services to deliver these exciting therapies to medical teams around the world. JAPAC (Japan and Asia Pacific) is the fastest growing region at Amgen. Now we are hiring Product Manager in Hong Kong.

　　Live

　　What you will do

　　This role will work cross-functionally to ensure the benefits to patients offered by Amgen products can be optimized. Devising and implementing marketing plans in line with global/regional guidance to build the brand and grow the business. Ensuring all plans and initiatives adhere to highest level of integrity and Amgen Values. This individual will report to the Marketing lead - General Medicine and serve as a core member of the Hong Kong Commercialization Team. Some of the key deliverables will include:

　　Main Responsibilities:

　　I nsight Generation

　　Initiate and conduct market research, when necessary, analyze findings and develop POA accordingly

　　Build network with key external stakeholders to gain insight about the unmet medical needs

　　Identify new business opportunities, develop business cases and plans for securing resources to realize the potential of the opportunities

　　Planning, Execution & Cross-Function Collaboration

　　Develop long-range forecasts, annual budget, and quarter latest estimates with finance team

　　Develop and implement annual Country Brand Plan in full congruence with global guidance

　　Update demand forecast monthly and work with supply chain to ensure stable supply of responsible product(s)

　　Design and execute omnichannel promotional strategy in line with the approved local brand plan

　　With support from Value Access & Policy (VA&P), take the ownership to:

　　propose and execute pricing strategies of responsible product(s)

　　plan and execute hospital formulary listing activities (e.g., DAC & DTC listing)

　　design and execute Patient Assistance Programs (PAPs) & Patient Support Programs (PSPs)

　　Support VA&P manager together with medical to implement advocacy plan

　　Engage and enable (provide training, appropriate materials, etc.) sales force to achieve brand aspiration (cycle and product meetings)

　　Partner with the local and regional medical counterparts to optimize the brand performance (goals of clinical trials, KOL development, etc.)

　　Coordinate competitive intelligence and drive competitive action plans

　　Manage promotional budget to ensure management result can be achieved

　　Recruit and manage external vendors

　　Track and report brand performance regularly based upon the agreed KPIs in local brand plan

　　Ensure all activities, campaigns, and materials (1) are reviewed & approved according to the corresponding SOPs; and (2) comply with internal policies and local code of practices

　　Competencies

　　Proven experience in leading and executing Omni channel marketing campaigns, targeted at HCPs and patients

　　Be able to measure effectiveness of the omni channel activities

　　Provide guidance to sales teams on channel engagements for HCPs

　　Demonstrate collaborative energy to work well with the team and improve synergy

　　Demonstrate strong strategic thinking, industry knowledge and commercial attitude

　　Examine and understand issues from multiple perspectives or points of view, readily see inter-relationships and cause and effect relationships; take a systematic approach to successfully resolving all issues

　　Apply advanced communication and presentation skills

　　Communicate effectively at all levels both internally and externally, and (inter-) nationally

　　Apply advanced analytical and project management skills

　　Serve as a role model and resource to others in promoting open, honest, and cooperative relationships throughout the organization

　　Display strong organizational and time management skills; multi-tasks effectively; deliver on commitments in a timely manner

　　Take initiative and act pro-actively, enthusiastically, and creatively

　　Preferred to have relevant healthcare experience

　　Serve as a role model for Amgen Values

　　Win

　　What we expect of you

　　Qualifications

　　Minimum of 5 years of experience in industry, with at least 2 years of experience in marketing function

　　Documented success in gaining or maintaining market leadership position

　　Financial and budgeting skills and experience

　　Computer skills (MS Office programs)

　　Fluency in English, both oral and written communications

　　Proficiency in Cantonese

　　Thrive

　　What you can expect of us

　　As we work to develop treatments that take care of others, so we work to care for our teammates’ professional and personal growth and well-being

　　Vast opportunities to learn and move up and across our global organization

　　Diverse and inclusive community of belonging, where teammates are empowered to bring ideas to the table and act

　　Generous Total Rewards Plan comprising health, finance and wealth, work/life balance, and career benefits

　　Apply now for a career that defies imagination!

　　In our quest to serve patients above all else, Amgen is the first to imagine, and the last to doubt. Join us.

　　careers.amgen.com

　　Equal Opportunity Statement

　　Amgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

　　We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.