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Product Leader, Ads Format and Landing Page
Product Leader, Ads Format and Landing Page-December 2024
San Jose
Dec 14, 2025
ABOUT TIKTOK
As the leading destination for short-form mobile video, TikTok’s mission is to inspire creativity and bring joy.
5,001 - 10,000 employees
Social Media, Technology
VIEW COMPANY PROFILE >>
About Product Leader, Ads Format and Landing Page

  Responsibilities

  TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

  Why Join Us

  Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

  Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

  To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

  At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

  Join us.

  The mission of Global Ads Core is to connect global advertisers and users, advertisers of any industry and experience level are able to get suitable marketing solutions, then easily create, manage and optimize ads. We build fast-moving, innovative solutions to optimize user experience and achieve advertiser trust and satisfaction.

  Job responsibilities:

  1. Build and optimize ad formats and landing page user experiences that users love and advertisers want to buy

  2. Help develop a holistic ad strategy for the future of the TikTok Ads Business, especially on user journey side

  3. Manage the entire lifecycle of the product, cooperate with the global cross-functional team, ensure the orderly progress of product design, development, GTM, requirements collection and other links, thereby improving system efficiency and Customer Experience.

  Qualifications

  1. Bachelor's degree in computer science, electronic engineering, mathematics or statistics, or relevant experience in the Auction Ads industry. Experience in Machine Learning/Recommender systems is preferred.

  2. At least 5 years of product experience, able to demonstrate leadership in managing products (or product portfolios) throughout the entire software development lifecycle, from conception to release to continuous evaluation and optimization.

  3. Proficient in data analysis tools and techniques, able to extract key insights and insights from data.

  4. Possess professional analytical skills and demonstrate excellent communication and organizational skills in Cross-functional and global roles.

  5. People Management Experience

  TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

  TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at [email protected].

  Job Information

  [For Pay Transparency] Compensation Description (annually)

  The base salary range for this position in the selected city is $250120 - $510720 annually.

  Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

  Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

  We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

  Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

  We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

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