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TikTok Shop - Senior Strategy Analyst, EMEA
TikTok Shop - Senior Strategy Analyst, EMEA-February 2024
London
Feb 11, 2026
ABOUT TIKTOK
As the leading destination for short-form mobile video, TikTok’s mission is to inspire creativity and bring joy.
5,001 - 10,000 employees
Social Media, Technology
VIEW COMPANY PROFILE >>
About TikTok Shop - Senior Strategy Analyst, EMEA

  Responsibilities

  TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

  Why Join Us

  Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

  To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.

  The E-Commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth can not be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join the Strategy & Analytics team based in EMEA.

  The Strategy & Analytics team for Global Commerce plays a core role in analyzing industry trends, setting business targets and reviewing business performance in the UK and Europe. This team is responsible for both quartlerly/yearly and long term targets. It is a highly cross-functional team, with exposure to a multitude of business teams and stakeholders. As a member of this team, you will be focusing on key metrics as well as deep-drives and overall analysis of TikTok Shop EMEA.

  Responsibilities

  - Work in a consultative manner with business teams, using data-driven insights to provide them with recommendations, support business reviews and decision-making.

  - Develop short-term and long-term plans for the scale and revenue targets of TikTok's e-commerce business in EMEA.

  - Track performance on a regular basis, identify issues and provide resolutions.

  - Conduct in-depth analysis of commerce business, including traffic efficiency, user behavior, merchant operation, etc.

  - Collaborate with cross-functional teams to build short-term and long-term strategic plans and drive high impact projects.

  - Provide support for business growth through internal and external research and competitor benchmarking.

  - Analyse and draw conclusions from diverse data sets and understand how to brief and work with specialists to solve complicated problems.

  Qualifications

  - Bachelor's degree or above, with more than 5 years of work experience.

  - Proficient in at least one major analytical tools such as SQL, PowerBI, Tableau, and/or Python.

  - Experience in e-commerce business analysis, commercial analysis, and data analysis.

  - Experience in strategic consulting/internet industry analysis is a plus.

  - Strong communication and coordination skills, excellent logical thinking ability, sensitive to data, able to quickly understand business.

  - Self-starter, rapid learner and able to navigate ambiguous work environments with high degrees of judgement and critical thinking.

  TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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