Job Description :

　　Job Description:

　　In Diageo, our Rare Luxury team covers the most exceptional Scotch whiskies, tequilas, and other spirits from within Diageo’s vast portfolio. By sharing the richness of history, stories of innovators and prowess in craftsmanship, w target on becoming makers of moments of rare pleasure, inspiring greater desire for our brands, and elevating Diageo’s luxury credentials.

　　About this role:

　　Development of Product Release:

　　Drive our brand narrative by meticulously managing an annual product release calendar, embodying our commitment to unparalleled craftsmanship and heritage. Build and cultivate relationships with key press and influencers, developing a compelling PR strategy that amplifies our brand ethos and product narratives in the luxury space.

　　Curation of Private Client Events and Experiences:

　　Design and execute bespoke, experiential events that encapsulate our brand's unique blend of tradition and innovation, creating unforgettable moments that resonate with our clients. A luxury-specific skillset and experience, with a considerable understanding of the requirements to win in maintaining the rare luxury product website.

　　Insights generation through Multiple Sources:

　　Leverage sophisticated market research methodologies, digital consumer data, and direct client feedback to develop a rich understanding of our clients and the category, developing insights that inform our strategies, unlock growth opportunities, and shape our narratives. Deeply understand the marketing funnel and how this aligns with the luxury shopper journey.

　　To be successful in this role, you will need:

　　A minimum of 10 years’ experience in marketing/commercial, or related field, ideally in luxury/FMCG. Past experience in the luxury goods industry is a strong plus, but not a must.In-depth understanding of the luxury market, trends, and clientele.Demonstrated experience managing product releases, luxury event planning, PR, and e-commerce.Superior attention to detail, with the ability to manage multiple projects simultaneously.Strong analytical skills a talent for interpreting complex data and turning insights into action.Exceptional written and verbal communication skills in both Mandarin and English.

　　Working with Us:

　　Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

　　We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

　　About Us

　　From Arthur Guinness to Johnnie Walker, our business was founded on people of great character and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve.

　　Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people. We're looking for people with creativity, boldness and a sense of purpose to take Diageo and our timeless, pioneering brands to the next level.

　　Feel inspired? Then this may be the opportunity for you.

　　Worker Type :

　　Regular

　　Primary Location:

　　Taipei

　　Additional Locations :

　　Job Posting Start Date :

　　2023-12-01