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Principal, Digital & Infotainment Design
Principal, Digital & Infotainment Design-October 2024
Shanghai
Oct 31, 2025
ABOUT GENERAL MOTORS
We are committed to advancing an all-electric future that is inclusive and accessible to all as we transition from automaker to platform innovator.
10,000+ employees
Consumer Goods & Services, Technology
VIEW COMPANY PROFILE >>
About Principal, Digital & Infotainment Design

  Job Description

  Main purpose of this position:

  The primary purpose of the Principal, Digital & Infotainment Design is to quickly interpret business and customer briefs and turn them into compelling creative solutions. Often working under tight deadlines while overseeing multiple products lines. The Principal of Design must be a skilled manager of creative teams, and must be an effective communicator, and proactive attitude to work with the Brand Strategy team and Vehicle Design Team.

  KPIs for this position can include business, interaction, perception, outcome, and operational metrics such as user registration rate, net promotor score, customer satisfaction, customer effort score, feature engagement rates, purchase and retention rates, and quality metrics (e.g. downtime, load times).

  Roles and Responsibilities

  Distill abstract business concepts and client needs into elegant creative solutions.

  Take responsibility for the creative vision and the standard of output across team members who work under them.

  Pitch ideas confidently and present the creative vision clearly to internal and external customers

  Have strong people management and leadership skills in order to hire, develop and inspire the creative team.

  Ensure that all of the Durant Guild creative output/visuals are consistent with the overall brand

  Lead multiple projects and products from conception to completion in accordance with deadlines.

  Collaborate with Digital Product Managers, Product Owners, Infotainment Product Owners and Brand Strategy team.

  Work with relevant teams on entire design and construction on UI/UE/CX to achieve world class digital experience

  Assemble and consolidate a winning team to help deliver on your goals and objectives

  Required Qualifications and Experience

  CET 6 or above English capability, TOEFL or IELTS would be preferred

  Degree holder or equivalent, majoring in a visual or experiential design discipline or relevant field

  5+ years of experience as a senior-level designer especially in digital user experience and digital user interface. Preference will be given to candidates who have experience directing complex solutions for digital products and NEV Infotainment

  Knowledge of automotive customer facing channels and customer experience trends

  Knowledge of DTC customer management focusing on online channels

  Knowledge of digital product lifecycle management

  Experience leading teams

  Experience of agile software development process

  Familiarity with alternative business models and ability to apply to a range of opportunities

  Ability to work with clients to understand detailed requirements and determine a plan that will ensure they are met or exceeded.

  Excellent interpersonal skills to clearly and effectively communicate the creative vision, concepts, ideas, and solutions to stakeholders, internal teams and external customers.

  A solid grasp of art history, design history, photography and the visual arts, pop culture, and counterculture, fluency in current technology, politics, and a deep understanding of the zeitgeist of social tastes and current affairs.

  Be open to receiving feedback and constructive criticism.

  Skills and Abilities:

  Excellent strategic agility – ability to recognize & capitalize on opportunities, identify and avoid threats, and pivot when needed

  Excellent communication skills in both English and Chinese

  Strong collaboration, influencing, and negotiation skills

  Customer focus

  Relationship skills to create a network of contacts internally and externally

  Good analytical skills

  About GM

  Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

  Why Join Us

  We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

  Diversity Information

  General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.

  We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

  We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:

  Our Company (https://search-careers.gm.com/en/working-at-gm/)

  Our Culture

  How we hire​​​​​​​ (https://search-careers.gm.com/en/how-we-hire/)

  Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.

  Explore our global location s

  The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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