[MedTech] Marketing Manager - Depuy Synthes - 2406159388W

　　Description

　　Lead the marketing team with strategic planning oversight, new product introduction governance, and cross departmental coordination. He/She will lead a group of product marketing personnel and cultivate their growth in marketing skills and mindset.

　　Essential duties and responsibilities:

　　Understand and care for the team members with regular communication

　　Situational development and upskilling of product managers’ core competencies including forecasting, market analysis, competitor analysis, cross departmental communication, sales training material creation, promotional material creation and new product introduction

　　Create a harmonious and positive team environment where trust is established

　　Oversee the below job duties of product managers:

　　Contribute to the development of respective platform strategies and drive planning and execution of marketing initiatives

　　Identify and address customer segments and targets, e.g. New Product portfolio segmentation strategy development and execution

　　Drive portfolio positioning and prioritization

　　Establish pricing strategies that maximize brand profitability and market share

　　Partner with Sales organizations for effective deployment

　　Establish tracking tools and adjusts plans in line with results

　　Identify customer needs, develop disease state and procedure insights in the field of surgery and understand health care market trends and competitor strategies

　　Build and maintain relationships with KOLs

　　Apply market research tools to deepen customer understanding

　　Leverage multiple sources of competitive intelligence (global, regional and local)

　　Create market models and sales forecasts

　　Manage the business with financial acumen to achieve business plan goals

　　Analyze and improve top and bottom-line performance, e.g. through the platform and pricing dashboards

　　Evaluate new business opportunities,

　　Assess Marketing spend effectiveness

　　Commercialize new products to sustain sales growth

　　Influence the Global/ AP Strategy & Pipeline team to ensure that TW market needs are considered

　　Develop launch strategies that include market research, regulatory, reimbursement, Supply Chain, pricing, ProfEd/sales training and communication plans as well as KOL feedback and advocacy

　　3 Apply project management tools to define project objectives, scope and process

　　Use the LEX approach to create a cohesive NPIs launch plan

　　Collaborate proactively with regional and country partners to deliver launch plans

　　Develop clear marketing messages that influence internal and external stakeholder behavior

　　Build and “sell” a clear, concise and compelling story

　　Proactively communicate with and deliver value to diverse stakeholders

　　Coordinate integrated communication plans with agencies

　　Successfully apply digital strategies and other innovative approaches

　　Close collaboration with the sales team and supporting functions (Regulatory, Quality, Supply Chain, Market Access, Education, Sales Learning & Development) and Global Marketing (upstream & downstream) as well as relationship building with and support of country Marketing contacts (e.g. technical questions from field sales colleagues and customers)

　　Requirements:

　　Bachelor's degree (business administration preferred)

　　Must have at least 5 years of work experience in sales and marketing, preferably in the Medical devices industry

　　Orthopedics industry knowledge is preferred

　　Experience in developing and deploying marketing plans

　　Strong analytics and strategic thinking

　　Experience in managing different stakeholders (customers, hospital administrators etc.)

　　Fluent in English (oral & written) TOEIC score 850 or above, or equivalency certification

　　Need to have regular connect/ meeting with regional/ global counterpart. Fluent in English communication (oral & written) is the must.

　　Excellent presentation and communication skills

　　Profound project Management experience

　　Provide high quality deliverable in a timely manner

　　Excellent MS-Office skills

　　Able to work effectively in a multi-disciplinary, international and virtual work environment

　　Willingness to travel

　　Qualifications

　　see above

　　Primary Location Asia Pacific-Taiwan-Taipei-Taipei

　　Organization Johnson & Johnson Medical Taiwan Ltd. (8582)

　　Job Function Product Management

　　Req ID: 2406159388W