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Media Effectiveness Manager
Media Effectiveness Manager-March 2024
Virtual
Mar 27, 2026
About Media Effectiveness Manager

  About Us

  IHG Hotels & Resorts is one of the largest hotel companies in the world with a family of 19 brands including InterContinental®, Holiday Inn®, Kimpton® and voco®. Approximately 350,000 people work across IHG’s hotels and our corporate offices in 100+ countries.

  The Role

  Join us as a Media Effectiveness Manager to provide analytical support for various internal and external stakeholders globally spanning across all our brands. You will provide recommendations on various projects and initiatives through the modelling of customer, company, and industry data sets and develop quantitative measurements for frequency programs and drive projects addressing strategic and tactical marketing issues across various business departments.

  A bite of what you will be doing:

  Create insightful visualisations in Tableau, enabling channel owners to optimise their channel ROI (Return of Investment) whilst answering critical business questions.

  Provide reporting and analytical support for marketing/media teams spanning across Programmatic Display, SEM, Metasearch, Paid Social, Affiliate Marketing, and more.

  Design complex performance tracking methods for relevant programs and initiatives.

  What we need from you

  Must Haves:

  Advanced ETL, SQL & Tableau skills

  Google Cloud Platform is essential but open to experience in other Cloud Platforms

  Ability to problem solve technical data issues within different analytical platforms

  Excellent communication skills, both oral and written, and proficiency with MS Word and PowerPoint for the purpose of translating technical and statistical information into actionable business insights for clients, vendors, senior management, and staff.

  Demonstrated proficiency in developing queries to transform data from relational and flat-file database structures.

  Demonstrated project management experience

  Nice to Haves:

  Experience in Marketing and Paid MediaWhat we offer you

  At IHG we give our colleagues greater flexibility and balance – working in a hybrid way, blending remote and office working.

  We are dedicated to fostering inclusive teams, embracing diversity, and providing equal opportunities. We celebrate differences, encouraging employees to bring their authentic selves to work. Regardless of race, color, religion, gender, or background, we promote a culture of trust and acceptance.

  IHG values each team member's growth and contribution in a collaborative environment. Our myWellbeing framework underscores our commitment to supporting health, lifestyle, and workplace wellbeing for a fulfilling work experience.

  Closing date for applications: 05/02/2024

  #LI-CM1

  #LI-HYBRID

  At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?

  We need people like you to make a difference and create exceptional experiences every single day. Don’t just join a growing team of 370,000 colleagues across 100 countries. Let your passion shine. Innovate and collaborate around the world. Embrace your ambition.

  Let’s Go Further Together.

  Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.

  At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.

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