Our Marketing department is seeking an experienced, pro-active, hands-on Marketing Specialist able to grasp business trends and generate creative ideas to support the overall marketing efforts of Vector. The individual should be well-versed in specialized marketing concepts, principles and tactics that will deliver effective marketing programs to help the organization's growth and strengthen our brand.

　　Job Description

　　Plan, execute, and host events: webinars, conferences, exhibitions, and Vector-specific eventsAssist in outbound or inbound marketing activities by demonstrating expertise in various areas (event planning, social media, ads, content development/optimization, etc.)Collaborate with product lines and marketing to coordinate marketing programs and brand awareness initiativesPlan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, ads, etc.)Assist in analyzing marketing data (promotion results, conversion rates, traffic, etc.) to help shape future marketing strategiesUndertake and implement individual tasks of a marketing plan as assigned.Key Qualifications

　　Automotive industry experience preferredTechnology industry experienceBachelor's degree in Marketing, Communications, or Business or equivalent with an affinity for technologyMust have a minimum of five years marketing experienceExcellent verbal and written communication skillsEmbedded software exposure or knowledge a plus

　　Preferred Qualifications:

　　Excellent analytical skillsVery good knowledge of technical B2B communications (IT, electronics, software, and hardware)Proficient computer skills, including Office 365, marketing software (Adobe Creative Suite) and applications (Web analytics, CRM, MS Teams)Experience with video production and editing using applications such as Adobe PremiereThorough understanding and experience using marketing channels (traditional and digital marketing, such as SEO/social media and Google Ads) and market research methodsDemonstrable experience with social media marketing campaigns that have generated measurable resultsDemonstrable experience in marketing data analytics and tools, including Power BI