Marketing Specialist

　　Date Posted: Jan 17, 2024

　　Requisition ID: 436493

　　Location:

　　Indianapolis, IN, US, 46204

　　Work for Indiana

　　Grow your career with the State of Indiana! With more than 50 executive branch agencies, the State of Indiana is a diverse workforce offering employees stimulating and challenging projects across a broad scope of career opportunities. As a State of Indiana employee, you impact the well-being of Indiana’s communities every day.

　　At the State of Indiana, we don’t just talk about diversity and inclusion - Our goal is to create a welcoming, accessible, and equitable workplace, with a workforce that is representative of the State of Indiana population. As a proud equal opportunity employer, reasonable accommodations may be available to enable individuals with disabilities to complete the application and interview process, as well as perform the essential functions of a role.

　　Next Level benefits at the State of Indiana are here! Be sure to review our expanded benefit package offerings below.

　　About the Indiana Destination Development Corporation:

　　IDDC is dedicated to promoting, branding, and telling Indiana's authentic story to both attract and retain businesses, talent, students, and visitors in our great state. The Indiana Destination Development Corporation (IDDC) was formed by the Indiana Legislature in 2019 to promote Indiana as a great place for living, visiting, learning, and earning. The IDDC became incorporated on July 1st, 2020. The Indiana Office of Tourism Development (IOTD) evolved into the new organization, creating a seamless experience for our tourism and talent attraction partners. Increasing the knowledge that builds pride in Indiana will help our state fill open jobs, grow talent, and elevate views of our distinctive sense of place.

　　Role Overview:

　　This position serves as a Marketing Specialist for the Indiana Destination Development Corporation (IDDC) and is responsible for assisting with projects and marketing efforts that promote IDDC. Employee will coordinate and manage innovative marketing campaigns; oversee marketing initiatives from conception through completion. Process and service secured meetings, conferences, and events. Coordinate resources to meet the needs of event planners in preparation for all events stages, ensuring success, and encouraging continuous business. Write, edit, and manage content for marketing websites and collateral. Reports to the VP of Tourism, Marketing and Communications.

　　A Day in the Life:

　　The essential functions of this role are as follows:

　　Develop and manage agency-specific strategic marketing and communications for the VP of Tourism, Marketing, and Communications.

　　Supports IDDC’s tourism/quality of life marketing efforts including marketing and advertising initiatives, vendor relations, and event details through project completion.

　　Ensure quality of all media generated by self and all team members and report to the VP of Tourism, Marketing, and Communications.

　　Assist with marketing and media budget.

　　Assist with RFPs, RPQs, and QPAs associated with media and marketing.

　　Assist with analytics and reporting from all owned digital channels.

　　Create and update reports and documents with analytics.

　　Coordinate video production as necessary.

　　Work closely with the team to create content for media efforts, social media, e-newsletters, blog posts, video content, and website content.

　　Coordinates the preparation and maintenance of files and records.

　　Attend marketing meetings with the VP of Tourism, Marketing and Communications, the agency of record, and others.

　　Assist in determining the level of services to be rendered and delivered to meeting or event clients, based on the size of the event, group, or team, number of attendees, characteristics, and specific needs.

　　Create and update reports and documents.

　　Serve as backup support for other programs as approved by supervisor.

　　Assist with daily administrative duties.

　　The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time.

　　What You'll Need for Success:

　　Bachelor’s Degree in marketing, public relations, communications, or related field and three (3) years of project management experience or related experience; or an equivalent combination of education and experience.

　　Excellent verbal and written communication skills.

　　Proficient in the use of Microsoft Word, Excel, and PowerPoint. Ability to manage multiple projects simultaneously.

　　Ability to work effectively in a collaborative team environment.

　　Analytical mindset and independent thinker with customer service skills.

　　Ability to work independently, be proactive, multi-task, and prioritize workflow.

　　Strong verbal and written communication skills with the ability to create efficient and effective reports.

　　Mastery in social media platforms and experience managing multiple online communities.

　　Understanding of offline and online marketing tactics and their role in marketing strategies.

　　Proficiency with Microsoft Office Suite, and Adobe Creative Cloud, familiarity with web management tools. (WordPress, Drupal, et al) and ability to learn new software packages as job function requires.

　　Experience in the Tourism Industry is a plus but not required.

　　Thorough knowledge of general administrative policies and practices.

　　Thorough knowledge of standard office practices, procedures, equipment, and office assistance techniques.

　　Ability to read, understand, and interpret difficult materials with complicated information that may contain excerpts from regulatory and/or legal documents.

　　Ability to keep office records and prepare accurate reports from file sources.

　　Ability to perform and organize work independently.

　　Ability to prepare effective correspondence on routine matters and to perform office management details with minimal referral to supervisor.

　　Ability to operate standard office and computer equipment including the ability to operate specialized software.

　　Supervisory Responsibilities/Direct Reports:

　　This role may be utilized in a supervisory capacity based on agency needs.

　　Benefits of Employment with the State of Indiana:

　　The State of Indiana offers a comprehensive benefit package for full-time employees which includes:

　　Three (3) medical plan options (including RX coverage) as well as vision and dental plans

　　Wellness Rewards Program: Complete wellness activities to earn gift card rewards

　　Health savings account, which includes bi-weekly state contribution

　　Flexible work scheduling options, including the potential for hybrid remote work for employees whose work may be performed outside state facilities

　　Deferred compensation 457B account (similar to 401k plan) with employer match

　　Two (2) fully-funded pension plan options

　　A robust, comprehensive program of leave policies covering a variety of employee needs, including but not limited to:

　　150 hours of paid new parent leave

　　Up to 15 hours of paid community service leave

　　Combined 180 hours of paid vacation, personal, and sick leave time off

　　12 paid holidays, 14 on election years

　　Education Reimbursement Program

　　Group life insurance

　　Referral Bonus program

　　Employee assistance program that allows for covered behavioral health visits

　　Qualified employer for the Public Service Loan Forgiveness Program

　　Free Parking for most positions

　　Free LinkedIn Learning access

　　Equal Employment Opportunity:

　　The State of Indiana is an Equal Opportunity Employer and is committed to recruit, select, develop, and promote employees based on individual ability and job performance. Our policy is to provide equal employment opportunity to all people in all aspects of employer-employee relations without discrimination because of race, color, creed, religion, sex, national origin, ancestry, age, sexual orientation, gender identity, physical or mental disability, or veteran status. We will comply with the spirit as well as the letter of all applicable state and federal laws.

　　If you are a qualified individual with a disability and require reasonable accommodation in completing this application, you can request assistance by contacting the Indiana State Personnel Department at [email protected].

　　The State of Indiana has established a culture that welcomes equity, inclusion, and opportunity for all employees and applicants. We encourage you to apply if you feel you have the transferrable skills to be successful in this position and we look forward to reviewing your application.

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