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Marketing Platform Specialist
Marketing Platform Specialist-July 2024
Milwaukee
Jul 14, 2025
About Marketing Platform Specialist

  JOB REQUIREMENTS: Genesis10 is currently seeking a Marketing PlatformSpecialist for a contract lasting through June 2024 working with aninsurance company in Milwaukee, WI. Job Description The SalesforceMarketing Cloud Email Specialist, reporting to the Assistant Director ofEmail, Direct Mail and Field Marketing, joins the Activation team as akey individual responsible for developing, activating, and maintainingemail marketing campaigns. This individual should strive for operationalexcellence, implementing technical solutions in an accurate, efficient,and reliable manner. The Salesforce Marketing Cloud Email Specialistwill partner with MarTech teammates along with Product and Engineeringpartners to bring complex email campaigns to life. Responsibilities:Configure, test, and deploy complex email marketing campaigns inSalesforce Marketing Cloud Journey Builder All email development- codingand testing Compile and translate business requirements into technicaldocumentation Ensure high levels of accuracy of all in-market emailcampaigns through routine checks and balances, troubleshooting as neededMonitor deliverability of email campaigns and maintain healthy IPaddress Act as a liaison between Marketing team and partners in Productand Engineering, along with other internal stakeholders as necessaryPartner with Engineering and Product teams through routine daily andweekly meetings, ensuring prioritization of work to align with Marketingobjectivesand roadmap Provide strategy partners with visibility to emailcampaign performance by presenting email engagement metrics and relevantinsights Export data and manipulate by leveraging Excel functions and/orSQL queries Assist with managing requests, handling inquiries, and issueresolution Contribute to the development and implementation of formalprocesses, standards, and guidelines for MarTech initiatives DesiredSkills and Experience Bachelor\'s Degree with an emphasis inmarketing/communications, business, technology, or related field 3+years of extensive, hands-on experience working within SalesforceMarketing Cloud Email Studio, Journey Builder, Audience Builder, andAutomation Studio Salesforce Marketing Cloud Certification Preferred:Email Specialist, Consultant or Administrator Thorough understanding ofweb technologies including HTML, SQL queries and AMPScript. Knowledge ofAgile-based project methodologies and tools (e.g. JIRA). Resourcefulself-starter with the ability to manage conflicting priorities Excellentverbal and written communication skills Strong analytical andproblem-solving skills Strong foundation of marketing best practices,experience, and insights Proven experience partnering with both businessand technical stakeholders Must Have: AmpScript Automation Studio EmailMarketing HTML Journey Builder Salesforce Marketing... For full infofollow application link. Genesis10 is an Equal OpportunityEmployer/Minorities/Female/Disabled/Veteran ***** APPLICATIONINSTRUCTIONS: Apply Online: ipc.us/t/21DE8B00A230431B

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